As it has published this month of November the skilled portal in fashion, 'Business of Fashion', according to the agency of news 'Bloomberg', the Swiss company of clocks and accessories of luxury, Rolex, has gone back to increase the prices of his products in Europe by second occasion this year.
The reason that argues the company to justify the last rise are the strong fluctuations of fashions, especially, the one of the American dollar. When seeming, the prices have gone up around 5% in the European continent, similar to the increase that gave in United Kingdom in the month of September owing to the collapse of value of the British pound, that did that the clocks sold in Great Britain went much cheaper for the American buyers that buy in dollars.
The cheapest model at present is Rolex Daytona, that cost €13.900 in January, now costs €14.600.
In the month of January, the Swiss mark went up his prices around 3,5% in his more sued models and the sportive models turned into 10% more expensive. From the company ensure that the companies of clocks of luxury have tried to keep the equality in the prices, but the inflation and the changes of value of coin, have made it impossible.