The growth imparable of the fashionable chains leaders, like Inditex, Primark, Shein and H&M, has carried to a drastic reduction of the quota of market of the small trade in the last three years. According to the data of Acotex, the sectorial association, in 2019, the skilled chains had a participation of 34,1%, whereas the small shops multimarca represented 17%.
However, in 2022, so alone three years afterwards, the big chains have increased his quota in almost five points porcentuales, reaching 38,9%, whereas the small shops have seenreduced to only 9,7%, more than seven points underneath. But they are not only the big textile chains those that are experiencing a significant growth. Also it fits to stand out the every time greater penetration of the chains of hypermarkets and supermarkets in the sector of the fashion.
As it collectsin the report elaborated by part of Acotex, in 2022 the textile sector in Spain experienced a significant growth, attaining an increase of 19,73% in his income, marking like this the first recovery from the start of the pandemia. However, this growth producedafter suffering a fall of 41,26% in 2020 and an additional decrease of 16,17% in 2021. In group, the sales of the sector reached the 10.658 million euros, in comparison with the 18.078 millions invoiceed by the shops in 2019.
Orna of the reasons behind the strong decline of the shops multimarca, further of the advance of the big chains, roots in the fault of resources to face the digital transformation and the sale on line, considering the increasing impact of the e-commerce. As they explain in Acotex, every year increases the quantity of shopping of clothes on line, and this channel already represents 16,2% of the total turnover of the sector.