Another year, Zara continues positioning as leader in the ranking of brand value of Kantar by fifth consecutive year. The emblematic brand of Inditex represents 21% of the value of all the companies that belong to the top 30. But the true, is that the group Inditex has big presence in this classification, since we also found Stradivarius, Bershka, Pull and Bear and Massimo Dutti, which means that only the Inditex group brings together up to 25% of all the brand values added, as indicated in the Kantar BrandZ report.
After the brands that belong to the group Inditex, in the place number 16, we find Mango, that has increased his value of brand in 33%, that as it indicates in the report, this increase of it brand value has been largely caused by his financial restructuring. Mango, is the brand that has seen more how its brand value has grown, along with two financial institutions, a company dedicated to energy and another travel
Regarding the biggest fashionable distributors in Spain, as it has published Modaes in it web page, Primark has recovered the first place in fashion distributor in Spain, after the pandemia snatched it the first place that occupied from 2013. Shein already has achieved be inside the 'top 15', just like Mango. In this ranking that does reference to the figures of consumption of the year 2022, Zara occupied the fourth place and grows with regard to the 2021 and follows recovering buyers, reaching the eight millions.
As it mentions in Modaes, Mango get back to be present in the ranking of the main Spanish distributors with 3,6 million consumers.