In spite of having increased the prices during this spring and this summer, the company fears not being able to face up to the costs and to the hard situation that will cross the economy this autumn, and thus, will go back to go up his prices this autumn. Inditex, still with this rise, achieved to increase his profit 41% the first 6 months.
But it expects a hard autumn to economic level that will strike heavy to the world-wide population with the inflation. Still like this, Inditex is conscious that this increase of price in his products will carry achieve a decrease of the demand. In the skilled newspaper in economic information Expansion, aim to that the rise of prices will be of 5% in his pieces and accessories, although, ensures that "they will try to adjust the prices".
As it indicates Reuters, the CEO of the company Ignacio Fernandez that the growth of the profits from January until June, answers to "the level of novelty, quality and design of our collections that is promoting our sales, but obviously always are thinking in a politics of stable prices".
Inditex, specifically, through his signature Zara, decided to increase his prices already to starts of this year, with the aim to face up to the unstoppable gone up of the inflation. In this moment, the people was going back to the normal life after the COVID-19 and his multiple restrictions and, definitely, supposed a big opportunity put that the people felt the need to go back to reconnect again with the experience of the point sale and of 'go back to live'.