We are once again witnessing a new link between the fragrance industry and Artificial Intelligence. This time by Cosmo International Fragrances. For the first time, the fragrance house has turned to Artificial Intelligence to create a new tool. It is ScentElligenceTM, an AI platform that helps transform perfume and fragrance formulas.
As the company has communicated through a press release, the company is immersed in a process of digital transformation. It has been doing so since 2018, when its Technology division committed to developing machinery that will enhance and improve the fragrance creation process, reflecting its vision of digital transformation. Marc Blaison, President at Cosmo International Fragrances, explains: "Our innovative digital tool puts consumers at the centre, empowers and optimises perfumers' creativity and drives fragrance performance easily and efficiently for better results. With ScentElligenceTM, we push the boundaries of perfume formulation by combining the science with the art of creation and the intelligence of data engineering with the creative intelligence of our perfumers".
How does ScentElligenceTM work?
Cosmo Fragrances has created this new application through a deep learning algorithm. This AI-based platform ScentElligenceTM analyses the data and offers aromatic possibilities combining sensoriality and performance. "With more than 3,000 raw materials analysed through the physicochemical properties of their molecules, we can predict the performance of a perfume. The perfumer maintains the creation process, but ScentElligenceTM issues AI-generated advice so that the perfumer can refine the creation and obtain an advanced formula that performs effectively," mentions Thomas Delmas, Director of the Technology division of Cosmo Fragrances International. "Thanks to structured data and Artificial Intelligence, we can increase our perfumers' ability to select formulas and help guide them through the fragrance creation process. ScentElligenceTM facilitates the integration of technical constraints for higher application performance and optimises the development process time," adds Thomas Delmas.
The company is already working on the next version of ScentElligenceTM to further integrate the sensory performance of its innovative patented solutions.