Digital Beauty Awards 2023 finalists unveiled

The 2023 edition of the Digital Beauty Awards (DBA) already has finalists. After a long period of analysis of the more than 400 entries received, on 16 May the jury of the awards selected the best entries for each of the twenty-two prizes to be awarded.

Promoted by the Beauty Cluster, tthe largest Spanish cosmetics, perfumery and personal care cluster, the DBAs will award the best companies, professionals and initiatives in digitalisation and e-commerce in Spain and the winners will be announced at an exclusive gala to be held at the Casa Milà (La Pedrera) in Barcelona on 6 July.

The 2022 edition of the Digital Beauty Awards (DBA) had more than 300 nominations of which almost 40 were awarded in a luxurious gala that took place in person in the iconic building of La Pedrera. AirParfum and Puig were the big winners of the night with 5 awards: "Best Digital Innovation Award", "Best Digital Transformation Award", "Best Sustainable Digital Innovation Award" and "Best Digital Initiative at the Point of Sale". Camila Tomas was chosen as "Best Digital Executive". The gala was attended by 200 managers and professionals from the sector. 

According to Ivan Borrego, director of the DBAs and Beauty Cluster: 'We face this third edition with the certainty that the Digital Beauty Awards are consolidated as the main national awards for digitalisation and e-commerce for the Spanish cosmetics, perfumery and personal care industry. They have already become an annual meeting point and a benchmark for all professionals who want to discover the most innovative initiatives and connect with their promoters'.

The awards are judged by a panel of experts in digitalisation, e-commerce and marketing and communication in the beauty sector. Making their debut as jury members in this edition are Elena Borrás, Chief Digital & Marketing Officer L'Oréal Luxe Spain + Portugal; Camila Tomas, Vice President Innovation & Technology at Puig. Board Member AirParfum; Marta Panera, Head of Marketing & Communications Iberia at Foreo. Member WomenInTechSpain; Gerardo Cañelllas, CEO at Perfume's Club. Specialist in multichannel trading of beauty products with a clear online focus; Marián García, Winner DBA 2022 for best professional communicator. PhD in Pharmacy. Scientific and health divulgation in networks, TV and Radio: @boticariagarcia and Alfonso Álvarez-Prieto, General Manager & Founder at Scentmate by Firmenich, among others. 

In addition, this year the Beauty Cluster will organise the second edition of the Digital Beauty Summit, an exclusive forum for knowledge, experiences and innovation on e-commerce and digital transformation in the Spanish beauty industry, on the same day as the awards ceremony. It will feature leading experts and environments to discuss, share and connect with other professionals on technological and digital innovation, new solutions and their application to online commerce, evolution and perspective of communication in social networks, success stories of the sector and many other topics of innovation and digital trends that will impact the beauty industry in the coming years.

List of finalists for DBA 2023

1. Best digital communications agency in the beauty sector: The Beauty Makers, Aktiva, Labelium Play, be-shared, Good Rebels, The place to be, The White Hat, 2 Open Chinese and Wonderbrand Studio.
2. Best digital innovation in retail physical beauty: Airparfum (Puig), Martiderm Activate Mirror, Skeyndor, Contes of Parfums, iMStant Pro, Kriim Natural Cosmetics, Perfumery Eat, SVR/Next'Half and Selvert Thermal
3. Best APP or digital Platform of beauty sector: Sephora, Skinscanner, Plei, Scentmate, Give-pigment Test, Insckin, Impress, Skinbliss and Marta Masi.
4. Best digital executive in the beauty sector: Gerardo Cañellas, Lilin Yang, Alfonso Álvarez-Prieto, Carlota Pérez, Sergi Vine, María Cudeiro, Marta Moya, Felipe Marín and Mia Carol Bruguera.
5. Best digital media of the sector: Next in Beauty, Bellezapura.com, Welife, IM Pharmacies and Superlativa Botanicals.
6. Best professional beauty brand in digital: ghd Spain, Wella Professionals, Kevin Murphy, Bruno Vassari, DRV Phytolab, Ecological Cosmetic Tarrazo, Glo910, Salerm cosmetics, Forcapil
7. Best perfumery brand in digital: Contes of Parfums, Ainea Perfums, Zep Torrenz, Comports Perfumes and Playboy Fragrances.
8. Best new digital innovation: Lush, Iberchem, Bella Aurora, Inskin, Contes of Parfums, Scentmate, Philyra-Symrise, Merck, Shoppertec, SVR, MDB Suite and Sym'Index by Symrise.
9. Best new sustainable digital innovation: Cantabria Labs, Faca Packaging, Iberchem, Philips, Sorga, Periche, Trusted Brand and Selvert Thermal
10. Best provider of digitalisation: Puig-Airparfum, Imstant Pro, Scentmate by Firmenich, Alibaba, InSkin, Kosmetikon, Oct8ne, Upshelf and Wonderbrand
11. Best  new launching e-commerce or Marketplace: Montibello, Ginger Milk, Perfume's Club Marketplace, Merck, Maraiva, Labeau Organics, Help Cosmetics, Indola (Henkel) and Mila Bonis
12. Best digital transformation of a beauty company: DKSH, Mesoestetic, Scentmate by Firmenich, Martiderm, Iberchem, Germaine of Capuccini, Merck, Pharmacies Direct and InSkin.
13. Best online training platform or initiative in the sector: Cantabria Labs, Schools Atopía Pierre-Fabre, Mesoestetic Academy, Farmaschool, Master e-commerce in Beauty BBS, PF Academy, Wikiparfum Pro, DRV- Phytolab PLEI, Mentactiva, Group Naos, Lubrizol and SVR.
14. Best e-commerce or Marketplace in the beauty sector: 5th Avenue, Perfume's Club, Sephora, Marta Masi, Martiderm, Atida, Farmaciasdirect, Glo910, Promofarma by DocMorris, SVR, Tmall Global and Two Poles.
15. Best digital cosmetic brand in the beauty sector: Lush, Bella Aurora, Cantabria Labs, Bioderma, SVR, Miin Cosmetics, Vera&the Birds, 3Ina, Singuladerm, Mia Cosmetics, Lico Cosmetics and Olistic.
16. Best youtuber of cosmetic and perfumery: Ratolina, Andrés - Perfume Man, Miriam Llantada, Boris Soler, Juan López – Smell me A lot and Caty of Oliveira.
17. Best paid digital marketing campaign in the sector: Bella Aurora, ghd, Martiderm, Miin Cosmetics, Atida | Mifarma, Dr. Tree – Laboratories Phergal, Rochas (Group Farlabo), Sensilis (Dermofarm), 5th Avenue, Loewe Perfumes (LVMH), Singuladerm and Cumlaude Lab (Dermofarm).
18. Best beauty tiktoker: @enfermerarubia, @martaponsbeauty, @alvaroplaton, @caty_deoliveira, @helena.rodero, @nadiskin, @salmateruel, @lenadepons, @annersite, @farmaciaconsuegra, @elisariosmontes and @borissoler.
19. Best instagrammer of the sector beauty: @anabel.mua , @partners.incream, @helena.rodero, @unviciosano, @enfermerarubia, @martamasi5, @befarmacos, @eblancol, @farmaciaconsuegra, @leticiasanchez_mcm, @elisabethalvarez_beauty and @glowbyanna_
20. Best startup of the sector in digital: Lico Cosmetics, Olistic, Siwon Men Care, Roda Cosmetics, FETĒN, Oland, Skin Molecule X, Unavida Cosmetics, AOKlabs Africa, Two Poles, Superlativa Botanicals, Yepoda and Lylak Beauty.
21. Best beauty industry communicator in networks: Rosa Rodriguez, Laia Brisa, Anna Fuster, Arturo Álvarez-Bautista, Berta García Estrada, Cristina Carvajal, Carmina Alfonso Padilla, Dr. Candy Hernandez, Estefanía Blanco, Héctor Núñez Blanco, Helena Rodero, Lena De Pons, Mª Paz  Pellús and María Gallego Ruiz
22. Best non-investment digital marketing initiative: Cantabria Labs, gh Gema Herrerías, Puig-Wikiparfum, Singuladerm, 3-Ina, Krash Cosmetics, Martiderm, Rilastil, Saigu, Carol Bruguera, Beter and Croma Pharma.