FOREO, the leading Swedish techno-beauty brand cannot be understood without its commitment to technology, innovation and science, but without forgetting that, like its products, these are advances that enhance people's sensory experience, i.e. they complement but do not replace each other.
Artificial intelligence (AI) is the order of the day, occupying much of the conversation in all sectors, even being used to automate processes and reduce costs and improve efficiency. In recent years, the use of AI has exploded, with companies adopting chatbots, virtual assistants and other AI-powered technologies to improve customer service, marketing and sales.
Significant advances have undoubtedly been made in recent years, but when it comes to beauty there are certain limitations to what chatbots or other AI technologies can achieve. While AI can provide solutions and recommendations for skincare routines, it cannot fully replicate the human experience of touch, feel and smell that are essential for a complete and satisfying skincare routine. Brands such as FOREO have established an approach that relies on beauty technology devices that incorporate: touch through the material of their devices; feel and smell of their products and masks, to provide a complete sensory experience for skincare enthusiasts.
According to Evan Li, General Manager of the brand for Spain, Portugal, France and Benelux, "At FOREO, we believe that touch and feel are essential components of a complete skincare experience. Our products are designed to provide a luxurious, sensorial experience that enhances the effectiveness of the skincare routine. Our devices are not only effective in improving skin health, but also provide an immersive sensory experience that stimulates the senses and promotes relaxation. A perfect harmony between technology and user experience".
FOREO has proven that there are some things that cannot be replicated. True to its philosophy and origins, the brand continues to build on the revolutionary skincare movement that has set it apart from its competitors by creating a community with shared values and celebrating its 10th anniversary as it began: making life easier for its consumers.
Unlike AI chatbots, FOREO's beauty technology devices incorporate touch and feel into their design to deliver a unique yet thorough and effective skincare moment. How? Its iconic LUNA™ 4 facial cleansing and massage device uses silicone bristles to massage the skin and deliver a gentle yet effective cleansing experience that cleans 99% of all dirt, oil and bacteria from the skin. It features five different massage patterns demonstrating the importance of personalising the experience for every sensory and sensitivity level. Meanwhile, another brand icon, UFO™, wants you to feel like a SPA wherever you are, so it includes treatments that are only palpable through the 5 senses: cryotherapy, thermotherapy, T-Sonic™ pulsations and LED light treatment for the ultimate moisturising experience. Both award-winning devices offer a harmonious experience between technology and sensations.Besides, It features five different massage patterns, demonstrating the importance of personalising the experience for each sensory level and sensitivity. Meanwhile, another brand icon, UFO™, wants you to feel like in a SPA wherever you are, so it includes treatments that are only palpable through the 5 senses: cryotherapy, thermotherapy, T-Sonic™ pulsations and LED light treatment for the ultimate hydration experience. Both award-winning devices offer a harmonious experience between technology and sensations.
In the image: active Mask UFOTM of coconut oil
It is about finding the perfect balance through small gestures that humanise the digital strategy and reconfirm the consumer as the main and most important axis for any brand. Thus the brand has been able to include in its application facilities that reconfirm this: personalised treatments that are accompanied by a voice and relaxing music, an interactive mirror while you apply your device that allows you to remain "connected" to reality through technology.
It will be critical to understand at what point our consumer requires each experience and service. Educate and offer immersive experiences to the person hand in hand with technology where it is shown that one without the other does not work, as is the case of masterclasses at the point of sale or small meetings in emblematic locations with the most loyal customers.