How I got hooked on Lil Miquela and why I know that will happens to me the same with any digital phenomenon

Lil Miquela Lives in Los Angeles, his account of instagram is active from 2016 and in 2018 began to despuntar, until achieving more than 3 million followers to day of today. It says fast, but is a similar figure to which accumulate some of the influencers of reference of our country like Dulceida (3,2M) or María Pombo (2,7M).Lil Miquela, as any influencer recognised, has signed campaigns with Prada or Calvin Klein and has made glimpsed for Refinery29, The Guardian or Business of Fashion between other publications until has shared shootings with Bella Hadid!.Until here all seem normal, no? It results that Lil Miquela does not exist, carries 7 years followed celebrating his 19 birthdays, is a character created with computer by the company Brud. His life and his interactions are not real, but follow it as if they went it and no question it to me, simply observe.Lil Miquela @lilmiquela I am 31 years old and I am consumer of beauty from the 15. More than half life coexisting with the universe beauty and for satisfy work in him. Besides I devote me to the marketing, still like this always fall. It does not matter if it treats of a promotion 3x2 in the supermarket or to accumulate receipts to achieve something free, the ideal consumer for any action of marketing am I. But you know what did not expect me? Stick me to a be fictitious and follow his steps in networks as if it was an influencer more.And it has happened, because Lil Miquela has this je ne sais quoi that does that you want to follow it and see what does in his day in day out, the look that carries, his favourite mark, to which event will attend…Everything began like the majority of histories of love that arise through internet: "I began to investigate more on her by subjects of work". It sounds you the sentence truth? Yes, the same that those that say that they go in to Tinder like social experiment and afterwards finish married. Like this they are the social networks, here is his magic and his danger. How it can be? That is the question that do me often when I think in Lil Miquela, how can be that a fictitious character win 10 million dollars to the year with advertising agreements? How it can be that it consult his publications as if of a friend more treated ?Representation of the metaversoIt does me think in all what is for coming, in all the technological advances that expect us just around the corner and in the skeptical that we are in front of the unknown. Irremediablemente The concept "metaverso" comes to my head.I follow to an influencer created with a computer, there are people that goes to concerts in which the singer is a hologram, however ask us if the metaverso has future because "this is not real". Neither Lil Miquela and has achieved to sell me some #mycalvin.Every time that I pose me the "be or not being" of the metaverso, or ask me to me same if I see me living in a parallel world with my avatar, if have doubts on if I will spend my money buying collections of make-up here or if I will finish purchasing a NFT like the ones of the series of L'Oréal Paris inspired by the red tones of his collection Reds of Worth by Colour Riche, think in Lil Miquela and, although my rational part try to resist, know that I will fall because this mix of curiosity and not wanting to remain out of the wheel is very powerful.Digital models campaign Elle x Shiseido. The Diigitals.In March of 2022 the magazine Elle Spain launched his first production beauty done with digital models. It treated of a collaboration with The Diigitals that showed the collection of make-up of spring of Shiseido. Further that they can question the canons of beauty that were still in a moment in which it is struggling by more diversity and inclusividad, the exercise was surprising. Where it is the limit? What play gives them this to the marks? I want to follow here seated observing and enjoying like consumer of all what is for arriving.I do not go in in valuing the psychological effect that it can have this and the dichotomy between my I real and my I in the metaverso, but to creative level the fan of possibilities that offers is inimaginable.3D artwork @thisiscravesThe tools advance and is a show see how the marks take him out split. The industry of the beauty is one of the most appreciated to carry out innovations in the digital terrain. The last in doing it has been NYX Professional Makeup launching the first DAO (Decentralized Autonomous Organization) of beauty: GORJS. The aim is to boost the development of the community of artists 3D to help to define the future of the beauty in the metaverso.Once that it was available for the consumers, GORJS will act like a launch pad so that the creators of art in 3D of all the industry launch NFT (Non Fungible Tokens). For the launching, NYX Professional Makeup has associated three artists 3D: @thisiscraves, @smeccea and @curry_tian.We are prepared for what comes? Sincerely, I do not know it, but I want to see it.

How I got hooked on Lil Miquela and why I know that will happens to me the same with any digital phenomenon

We are prepared for a future in which the real and the no real coexist?

Sara Jiménez Garcia

Communication Manager