How Artificial Intelligence has broken into perfumery

Something caught attention in late 2022 and early 2023. Large companies in beauty, personal care, and cosmetics were announcing their apps based on developments from artificial intelligence. A 2020 report by Grand View Research predicted that the global market for artificial intelligence in the beauty industry will grow at a compound annual rate of 37.9% from 2020 to 2027. The importance of Artificial Intelligence today is demonstrable in many ways, but one of the main indicators is the investment that has been made. Only in Europe, we have seen how projects related to the inclusion of AI have seen their funding increase from $7 billion in 2019 to $21 billion in 2023The IA for the inclusion In early January, L'Oréal announced the launch of a mobile application developed from artificial intelligence to help visually impaired individuals apply makeup more easily. The pioneering technology of the intelligent mirror, known as VMA, is powered by the augmented reality and artificial intelligence capabilities of ELC and has been developed through machine learning. It uses voice instruction technologies to assist the user in the makeup application process. Users receive audio feedback and advice on whether their lipstick, eyeshadow, or foundation is applied evenly. Thanks to AI, ELC's VMA identifies the makeup applied on the user's face and evaluates the uniformity and boundaries of the application and coverage. This is a clear example of finding an underserved market niche, and with the presence and incorporation of artificial intelligence, improving the quality of life of peopleAt the end of the day, artificial intelligence applied to the beauty sector offers benefits and solutions, such as personalization, from skin diagnosis to personalized product recommendations, virtual makeup trials, and even a meticulous analysis of the latest trendsThe Artificial Intelligence goes into the perfumery worldOne of the sectors within the industry that has embraced and adapted to the services and possibilities offered by artificial intelligence is the perfume industry. Since 2019, Symrise, for example, has been using an artificial intelligence program developed and refined by IBM, named Philyra. With this new technology, the fragrance house launched its first perfume in the same year, utilizing this tool to appeal to a very specific audience whose senses were algorithmically engineered: young millennials. Phantom is another example of this; Paco Rabanne's men's perfume that combines artificial intelligence and neuroscience, which served as a teaser for what is yet to come. IFF was the tool used to create this scent, in collaboration with perfumers and neuroscience experts. During the creation process, the company tested the fragrance on men aged between 18 and 35 to determine the emotions and areas of the brain stimulated by the scent.Efficiency, efficiency and optimisation Artificial intelligence has also brought about a remarkable improvement in efficiency, as it can automate numerous commercial and logistical processes, resulting in optimization of both time and resources. An excellent example of this is Scentmate by Firmenich. The company is Firmenich's first fragrance house with AI technology, which, as described in their presentation, "combines Firmenich's knowledge, quality, and experience in perfumery with the maximum agility and ease, elevated to the next level by artificial intelligence."Scentmate by Firmenich is recognized for its pioneering technology in the perfume industry, "Emotions," an innovative scent technology that allows for the design of scents that elicit specific feelings. But how does Scentmate by Firmenich, through the use of artificial intelligence, develop the "ideal scent" of any perfumer? The team explained to Next In Beauty that "Emotions," one of their projects, achieves to meet the expectations of their customers and create significant emotional stories through scents by utilizing the knowledge that Scentmate by Firmenich possesses thanks to artificial intelligence. "Emotions" is a natural scent technology (according to ISO 9235) that has been shown to elicit specific feelings (energy, happiness, and relaxation) through a study conducted using fMRI and a patented verbalization process. The Emotions scent technology has been tested and subsequently validated, obtaining scientific evidence of its effectiveness in improving the state of mind. Firmenich has developed a global model for the verbalization of emotional feelings caused by scents/odorants. This method enables us to make an affirmation on the scent by testing it on consumers using this process. From the consumer test, it can be confirmed that the participants associated the scent with specific emotions based on a tested fMRI method. In the study, the participants' patterns of brain activation were analyzed while they were presented with smells that covered the spectrum of distinct emotional categories, as defined in the process patented by Firmenich." Energy: Forceful, Freshened, Revitalized, Animated, Enthusiastic, Aroused, Invigorate, Cheerful, Rejuvenated, Trembling, Stimulated, Full of vitality, Wild. Felicidad: Happy, Gratamente surprised, Welfare, Pleasant, Amazed, Startle, Radiant, Joyous, Cheerful, Delighted, Fantastic, Good humour/of good humour, Cheerful, Nice, Pleasant, Peak, Satisfied, Smiley, Titilante, Jovial. Relax: Appeased, Comfort, Relaxed, In peace, Calmed, Comfortable, Dreamy, Light, Genial, Meditative, Sober, Calm.Definitely, a clear example of how the artificial intelligence in the perfumery has helped to simplify a breafing that could dilate , perhaps, too much in the time, Scentmate by Firmenich, helps you of on-line way and in few minutes, and if more no, allows to create a simulation of products.The IA to the service of the instruction of the consumerAnother example in the field of perfumery is Puig. In late December of last year, Puig took a step further in digitalization. With a concise press release, it announced the launch of WikiParfum, a "perfume encyclopedia." This digital platform dedicated to perfumery includes more than 19,500 perfumes and helps users discover how a perfume smells. Puig's goal with this tool is to offer users a useful, innovative, and educational tool. Can artificial intelligence educate the consumer? WikiParfum allows for a different interaction with the customer, allowing them to know the product before going to the point of sale. Additionally, it can create an "olfactory profile" of the user, allowing this tool to collect and analyze large amounts of data to improve understanding of customers and their preferences.Just last week, Puig launched a new tool based on artificial intelligence with Tmall, highlighting the importance of innovation and data mining for the company. According to Guillem Oña of AirParfum, providing consumers with tools to choose and approach olfactory culture is essential. This is the goal of many of the tools being launched today: to help sellers at the point of sale and offer better service, while educating consumers.Scentgenie: Put the aroma to your words A last example is ScentGenie. It treats of an API that can use in any shopor physical point of sale of scents or in the internal database of scents, translates descriptions of text to scents.In an article elaborated by 'Perfumer & Flavorist', the attendants to develop this new technology ensured that the aim that pursued was to evade the questionnaires or the need of an expert language.Speed and adaptationBut... To what has to this 'speed' and why have decided precisely and of sudden way now the marks incorporate the artificial intelligence to what before were small brushstrokes and winks? An expert in the matter, as it is José Carlos Cortizo, CMO of Product Hackers, gives us the key: "we are in the final stages of the Digital Transformation. The companies that begin to digitalize now or are companies that are very behind in the chain of value (manufacturers, etc.) and arrives them this wave with delay (but hits them strong now) or are companies that arrive already very late. Still we are to time not to remain us offside but already are in injury time." José Carlos Cortizo, has stood out that the speed of these new waves of technological evolution are increasingly fast, stronger and more transformative. "They have automated some things that have allowed to make more efficient businesses and give him another scale. But further of this the transformation has been minor. The human work has kept on being predominant for any digital appearance, from preparation of contents, technological development, strategies..."However, the developments billed in this article are all fruit of big investments by part also of big agents of the industry, Until which point leaves this in 'offside' to the small and medium enterprises? "Still there is not a group of specific solutions for SMEs of beauty based in IA but will arrive fast. Right now the technologies of IA are democratising so much that any SME can begin to use them. There is a big opportunity now that the technology has barriers of entrance so low to achieve important advantages or differentiations by an early adoption of the technology.

How Artificial Intelligence has broken into perfumery

The beauty sector has joined the final phase of the Digital Transformation so as not to be left behind, as indicated by José Carlos Cortizo