L'Oréal and IBM have announced a collaboration to develop a generative artificial intelligence (GenAI) model to revolutionise cosmetic formulation with a focus on sustainability. This initiative combines L'Oréal's expertise in cosmetic science with IBM's advanced artificial intelligence technologies to uncover new insights into formulation data, facilitating the use of sustainable raw materials and reducing energy and material consumption.
Project details:
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Customised AI model: The foundational AI model will analyse a wide range of cosmetic formulation data, enabling L'Oréal researchers to create and reformulate products using renewable and bio-based materials.
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Sustainability goals: This collaboration supports the L'Oréal for the Future initiative, which aims to source the majority of its product formulations from bio-sustainable and/or circular economy materials by 2030.
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Global reach: The AI model will benefit L'Oréal's 4,000 researchers worldwide, optimising the formulation of new products, reformulation of existing cosmetics and large-scale production, with a focus on inclusivity and personalisation.
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IBM contribution: IBM will bring its expertise in artificial intelligence and data analytics to enhance L'Oréal's ability to redesign formulation processes and create products with minimal environmental impact.
Official statements:
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Stéphane Ortiz, Director of Innovation and Product Development at L'Oréal Research & Innovation, said that this collaboration ‘will expand the speed and scale of our innovation and reformulation pipeline, with products that will always reach higher standards of inclusivity, sustainability and personalisation’.
Alessandro Curioni, Vice President Europe and Africa and Head of IBM Research Zurich, said ‘this collaboration is a truly impactful application of generative AI, harnessing the power of technology and expertise for the good of the planet’.
Impact in the cosmetic industry:
This alliance represents a breakthrough at the intersection of beauty, chemistry and technology, setting a new standard in sustainable cosmetics formulation. By integrating artificial intelligence into its research and development processes, L'Oréal seeks to meet growing consumer demands for greener and more personalised products, while maintaining its commitment to innovation and quality.