Perfume's club, with its web has turned into the leader of the sector of the beauty, and this has filled it of ambition and illusion, so today, announces that it takes one more step by launching into the Marketplace. The aim that pursues with this movement the company with headquarters in Palma de Mallorca, is to make available to its customers a greater and better offer of products related to the Beauty & Wellnes.
The Marketplace of Perfume's Club has been possible thanks to the proportionate technological solution by Mirakl, that is precursor of the strategy of e-commerce of his customers through a platform Marketplace adaptable, scalable and in the cloud. As it has signalled Sophie Marchessou, EVP Customer Success, Beaty Home and Fashion of Mirakl is an important milestone in the development of Perfume's Club: "This step facilitates the remarkable enlargement of his on-line catalogue, as well as answer to his increasing and potential base of customers to international level. We are loved to put to disposal of Perfume's Club all the technology, ecosystem and expert team of Mirakl, with the end to promote his new Marketplace. "
This new space will be allocated on sale oriented for the final consumer and will include new categories to part of beauty, personal care, perfumery or make-up: from now, the users will be able to find products related with the care of the pets, herbalist, vitamins, nutrition, sport & fitness, products oriented for the care of boys and babies, and also, jewellery. Besides, it will be the first Spanish distributor of perfumery in enabling a Marketplace to allow that external suppliers and brands also can sell directly his products without other intermediaries, in return of transparent commissions, just and very reduced.
Initially, the Marketplace, has added 60.000 references to the 30.000 that already found in the catalogue of the mark. Perfume's Club fixes a figure to consolidate: it wants to attain the 200.000 before it finalise this 2022, and in two years, arrive to the million of products to become like the biggest platform of his sector, and expects to open to the rest of markets in which it operates, although by the moment, only will be available in Spain.
According to his estimates, Perfume's Club expects that the visits to his new Marketplace surpass the figure of the 50 millions, with more than 250 million pages seen, a tax of conversion that will be upper to 1,65% and presence in more than 14 countries. The requirement that pursues from the company is to take care to the maximum the attention to the customer and follow transmitting his reliability that has accompanied always to the signature, until turning into it the platform leader in perfumery and beauty.