The next 22 September celebrate the 'Digital Beauty Awards', organised by the Beauty Cluster, that are received by the sector of the beauty with big expectancy. One of the categories that more wake up the interest of the ecosystem beauty is the one of digitalisation, thus, bring you some of the candidatures that have been nominated to receive these awards.
BETTER DIGITAL INNOVATION IN RETAIL BEAUTY
This prize goes directed for that point of sale or provider of digital solutions in PDV that have developed digital initiatives improving like this the experience of the consumer in perfumeries, pharmacies, centres of aesthetics or other PDV.
- Carol Bruguera: The digitalisation of the living rooms Carol Bruguera presents to these DBA his advance that is able to collect and organise data, analyse them and determine actions of improvement. Of this way, the team can extract useful data of the living rooms in real time, like the products or services that more sell , which living room loses customers… and do the management of the hair salon from any place and anytime. The signature has distinct digital tools created to measure: a software of management, an intranet of workers and a CRM generator of mailings and personalised coupons. Also they treat the technology from a more fun and creative point of view through the video game, Hairland, a project of gamificación you prizes Laus.
- Scent Ticket: This digital interactive solution is a digital dispenser of samples perfumed. Thanks to this project, guarantees a great experience in the moment of the purchase in the point of sale, security and besides can save it and share it.
BETTER PROJECT OF DIGITAL TRANSFORMATION
The prize will go allocated will be awarded to that business project of digitalisation of the organisation or his processes that have been exemplary and a case of success in the sector.
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EAN.NOSE Of Puig: Ean-nose is a QR free, unic that appears like novelty in the industry of the perfume and that benefits so much to big and small retailers, to the own consumers and to the industry of the perfume. The user scans to the code QR that heads to a web page, where has to make a capture to the code EAN of a perfume through the screen of a telephone. After this step, shows the image and mark of the perfume scanned through EAN, as well as characteristic related with the product in management: perfumistic, olfactory family… An algorithm shows him to the user other perfumes with the same olfactory profile that there is in shop, as well as the valid promotions.
In the case of the point of sale, the shops from a point of view of gestion will have to digitalization all his portfolio of products. The main profits that offers EAN-Nose is a personalised and only experience for the user, that comports a conversion in number of sales and a feeling of satisfaction for the customer. The consumer receives a sensory experience, only, differential and simple overcoat of operation.
EAN-Nose treats of a totally accessible innovation and of low technological level from a point of view of usability.
- Scentmate Of Firmenich: Nominated to better digital innovation in Beauty. It presents like a model of business totally new that has the intention to transform the industry of the scents. Scentmante Puts near at hand of the user a platform improved by the IA that collects more than 125 years of know-how in perfumery. This, offers to the user the possibility to create with hardly some clicks, briefings of winning scents that adjust to his preferences. Scentmate Combines craftsmanship, quality and experience in the sector of the perfumery with the agility and the ease that offers the artificial intelligence.
- Skinbliss: The solution to the acne through the big dates, the science and the IA. Through an application of mobile that is free and accessible for all the mobile operating systems, Skinbliss, provides roads of intervention templana and personalizables for the people that have problems of acne. For this, through an engine developed by IA that commissions of deconstruir, evaluate and recommend the care of the skin by means of the understanding of the relation between the cosmetic ingredients or effect on the acne and other conditions of the skin.
BETTER SUSTAINABLE And DIGITAL INNOVATION
- Caher: In a world where the company that finds in the point of sale looks for visibility of his products, as it is in the case of the promotions, needs material form to achieve attract the attention of the customer. The problem, is that in a lot of occasions, finally, by determinate reasons finish without being used in the point of sale. Percatándose Of this problematic, the Group Caher, wanted to looked for a solution that finish with this problem of root. For this, has created a centre of impression centralised in his warehouses connected technologically with the systems of the customer. Likewise, the material that will print will be that that have been confirmed of correct way by part of the company, and produces only what knows that it will implant of precise way. Like this, they achieve to reduce the waste of POP and adjust the destined budgets to the impression.
- Envaselia: It treats of a tool of configuration3D that his utility is to design containers in function of the needs of the customer. This, allows to obtain a visualisation 360º of the container and the personalización of the packaging. Of this way, achieves also diminish the number of trips of the commercial and broadcasts, in addition to saving in the hand of work and is a technician that allows to detect new needs to implement of future way. In relation to the sector of the cosmetic, allows to accelerate launchings, since it can work in real time with the tool, optimise time and contribute to an elder taken care of the nature.
