L'Oréal presented the past 4 January in CES 2023 two new innovations in matter of beauty. On the one hand, HAPTA has turned into the first applicator of computerized make-up portable. It stands out by his precision and is designed so that they can use it the people with mobility reduced or limited in hands and arms. HAPTA Has been designed by scientists and engineers of L'Oréal and incorporates technology created by Verily to stabilise and level utensils by these people.
The device of leveling of HAPTA will put to proof with Lancôme, property of L'Oréal, in 2023, first with an applicator of lipstick and afterwards with other applications of make-up in the future.
Françoise Lehman, Global president of Mark of Lancôme, has declared that with this new technology offer a more accessible beauty to use for all the world.
HAPTA Combines controls of intelligent movements, incorporated and accessories customizable that offer to the user a greater range of movements, a greater ease of use in difficult containers to open and a precision of application more complex to achieve of another way.
L'Oréal Brow Magic promises to the people achieve some natural perfect eyebrows, adaptable to the facial shots from house. It is developed beside the help of the technological company Prinker, pioneer in tattoos printed matter no permanent. It is the first applicator of make-up of electronic eyebrows, light and portable that guarantees to the consumers the form of eyebrows more precise in so alone some seconds.
From the technology Modiace AR, also property of L'Oréal, L'Oréal Magic Brow scans the face of the person and does recommendations of microblanding or effects of filling.
From L'Oréal want to do gala of the important that is to move the beauty to all the people independently of his needs and limitations: "For L'Oréal, the future of the beauty is inclusivo. And this future will be more accessible thanks to the technology", declares Nicolas Hieronimus, CEO of the Group L'Oréal. "The two technologies of consumption that present this year in the CES represent the true purpose of our company: create the beauty that moves the world."