The company of cosmetic announced the past 29 August that reinforced his commitment with the initiative 'Race to Net-Zero'. In this commitment, Rituals ensured that the mark engaged to reduce in 50% their emission of CO2 with regard to the year 2030, and arrive to the Net-Zero in the 2050.
In the press release, the company highlighted some of the actions that already have implemented with the intention to turn into a business body more sustainable. For example, Rituals achieved to save more than 397.000 kg of virgin plastic using in his containers and packagings plastic recycled. They have wanted to apply also in the formulation, thus, as they signal, in 2 years, almost 80% of the composition of his products became at least in 90% of natural origin. Regarding the establishments and points of sale, installed appliances of low consumption and hired green electricity.
Now, the aim that marks the organisation is to accumulate steps to arrive of the most efficient way possible and effective to the 'Net-Zero'. This purpose goes through a series of advances that have to see with the formulation with low ingredients in carbon, stimulate and increase the use of rechargeables bottles or containers as well as the utilisation also of destined materials to the packaging recyclable and recycled. Besides, it will work also in a logistics of low impact by means of to the local supply and will reduce the impact of the materials of marketing and shop.
In January of this same year, Rituals Cosmetics obtained the certification of B-Corp, that encouraged to the company to establish ones put greater and some more ambitious commitments in matter of sustainability.
What is 'Race to Net-Zero?
'Race to Net Zero' Treats of a campaign promoted by the United Nations on the Climatic Change that looks for to gather the leadership and the support of companies, cities, regions and investors for a healthy recovery, resilient and without broadcasts of carbon that avoid future threats, with the aim also to create decent employments and unblock a growth inclusive and sustainable. The main purpose that pursues by means of this initiative is to arrive to the change to an economy descarbonized before the COP26.