The director of Marketing and Communication of Virospack, Rosa Porras, has published recently a report in which it puts of self-evident that the key tendency this year regarding matter of packaging, is the sustainability, and the minimalism, the flexibility and the possibility to customise it, also goes of the hand.
As we mentioned in previous articles in which we did reference to the importance that gave him the new generation of consumers (Alpha and Z) to the respect by the environment, was not of extrañar that the sustainability turned into the main tendency that have to follow the companies regarding the packaging not to remain backwards. Pink Sweeps, has related in his report that: "the sustainability and the welfare have improved so much, that win each day more strength in a lot of sectors like the one of the fashion, the cosmetic, the perfumery and the personal care. Be more sustainable and natural is a requirement and forms part of the leaf of route more immediate of a lot of companies."
2022: 'Last call' to the sustainability for the companies
It is by the previous, that as recalca Rosa Porras, this year is essential for the marks, so that for real, engage with the aim of the sustainability, since the consumers every time show more demanding in this appearance. Besides, these consumers, no only sue the sustainability in the packaging like such, but also in his procedures: "The sustainability no only is question of products (...) It applies to all the processes involved in the manufacture, decoration, packaging, commercialisation... Of a product. In the sustainability explain the prime matters employees, the form in that they are recolectadas, manipulated, conserved, transported, mixed..."
Regarding the importance to incorporate the values of sustainability, Rosa Morillas, launches a conclusive message to all the companies, and advises them that they involve of real way: "The sustainability can not be a challenge of company, has to be an intrinsic subject of his DNA (...) No longer it costs the 'greenwashing'. No longer it is acceptable to paint of green a product or do a campaign with the forest like stage." Another of the subjects that treats director of Marketing and Communication of Virospack, is the fault of professionals of the sector 'greener' in the organisations: "Why the companies do not have clear that they have to leave in hands of an ambientólogo the direction of the subjects related with the sustainability? This is perhaps the first reflection that would have to do a lot of companies if they do not want to remain backwards in this career to time trial."
Another of the tendencies that accompany to this sustainability, is any of which could know through the Green Beauty Congress, is upcycling and the utilisation of materials PCR (post-consumer recycled), the personalización, the flexibility, the environmental commitment, the minimalism and the fashion retro.