As it indicates an article published by 'Business of Fashion', big signatures like Charlotte Tilbury, Stella McCartney and Prada are incorporating in his products pack of beauty that can fill up with multiple uses. In this article, have incluído some proportionate data by part of the company of studies of market The NPD Group, in which it reveals that the sales of spares of make-up increased 364% in 2022. Of this way, confirms that the spares are a popular form to combine the sustainability with containers of luxury.
However, a new study of market reveals that so alone 23,4% of the consumers uses at present products rellenables for the care of the skin, although 79,3% considers important the sustainability when taking decisions of purchase. Andn the case of serums, lotions and other products of personal care, only 5% chooses options rellenables, and less than 1% employs recargas for perfumes.
The investigation that was made by BareLUXE, a company of sustainable care of the skin, asked and included in his sample mainly to American women from among 30 and 34 years. The answers revealed several factors that could explain the brecha between the interest of the consumers in sustainable containers and his preference by the recargas. More than half of the respondents (50,6%) dismayed because of the difficulty to find available options, whereas 36,8% mentioned the fault of availability of his favourite marks like a reason.
The worry by the pollution and spill them of the product supposes a problem or problem for 31% of the respondents, and 17% quoted his scepticism about the true sustainability of the recargas. The study of BareLUXE also identified the incentives that could increase the adoption of products rellenables by part of the consumers.
These include substantial proofs of impact (34%), competitive prices (34%) and the introduction of options rellenables by part of the marks preferred (43%). Only 4% of the respondents affirmed that it was little likely that convinced to change. The study also consulted to the marks of products for the care of the skin, many of which mentioned the logistics, the pollution and the high costs like obstacles for the implementation of containers rellenables.
So much the marks like the consumers agree in that the filled up in shop of big containers is the most sustainable option, but also recognise that his implementation presents practical challenges.
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