Vytrus desvela New results rinse-off of his ingredient Elaya Renova™

Tests showed an increase in hair strength, hydration and a reduction in split ends

05 of November of 2024
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Elaya Renova™
Elaya Renova™

Vytrus Biotech explains the versatility of its ingredient Elaya Renova. The company specialising in plant biotechnology-derived active ingredients for the cosmetics industry has announced its latest results from a new rinse-off trial for Elaya Renova™, a solution focused on hair skinification .

In the new rinse-off trial of Elaya Renova, after a single application, the following results were observed:

  • Increased hair strength: the active increased hair strength by 15% compared to the untreated control, showing significant resistance against breakage under stress. The strength parameter was measured by applying tensile strength, a controlled force to each hair fibre, and the maximum force required to break the fibres was recorded.
  • Increased hydration: Hair hydration improved significantly with a 48% increase in moisture retention. This was measured with a corneometer, demonstrating the efficacy of the active in retaining moisture in the hair fibre.
  • Reduction of split ends: the active ingredient significantly reduced the appearance of split ends by up to 75%. Split ends were counted before and after treatment with a micro-camera and its potential to repair and protect the hair was observed.

 

These benefits position the ingredient as a competitive active for consumers looking to improve hair structure and hydration and reduce split ends after a rinse-out treatment.

NIB Artículosentradas a retocar 2024 11 05T112509.583