Vytrus Biotech explains the versatility of its ingredient Elaya Renova. The company specialising in plant biotechnology-derived active ingredients for the cosmetics industry has announced its latest results from a new rinse-off trial for Elaya Renova™, a solution focused on hair skinification .
In the new rinse-off trial of Elaya Renova, after a single application, the following results were observed:
- Increased hair strength: the active increased hair strength by 15% compared to the untreated control, showing significant resistance against breakage under stress. The strength parameter was measured by applying tensile strength, a controlled force to each hair fibre, and the maximum force required to break the fibres was recorded.
- Increased hydration: Hair hydration improved significantly with a 48% increase in moisture retention. This was measured with a corneometer, demonstrating the efficacy of the active in retaining moisture in the hair fibre.
- Reduction of split ends: the active ingredient significantly reduced the appearance of split ends by up to 75%. Split ends were counted before and after treatment with a micro-camera and its potential to repair and protect the hair was observed.
These benefits position the ingredient as a competitive active for consumers looking to improve hair structure and hydration and reduce split ends after a rinse-out treatment.