Amazon makes the leap to physical retail outlets in Italy

The US marketplace will open a beauty and personal care shop in Milan city centre

17 of February of 2025
Amazon Beauty

Amazon continues opening path with the physical tents. The marketplace American finishes to announce that it will open a tent called Amazon Parafarmacia & Beauty in the centre of the city of Milan, Italy. The tent will sell a range of articles of beauty and personal care and medicines without recipe.

The company has taken advantage of the ad of the opening of this new tent, that has initiated a process to expand progressively his catalogue of products of beauty and personal care in Europe along the year. This expansion will span his on-line tents in Germany, France, Italy, Spain and the United Kingdom, allowing to the clients access to a wider offer.

The Amazon shop, which will sell beauty and personal care products, has detailed that brands such as CeraVe, Rilastil, Avène, Vichy, Eucerin and La Roche-Posay will be available. The company has also pointed out that workers are trained as pharmacists, where shoppers will be able to buy over-the-counter medicines and over-the-counter products.