Estée Lauder looks for to launch a new big mark in India, and therefore, has arrived to an agreement with Nykaa (a start-up of e-commerce that collect to more than 1200 global marks, and besides possesses a line of own products). The name of this initiative is 'Beauty & You' and with her, so much Estée Lauder like Nykaa follow betting by the Indian beauty with the launching of this mark 'incubator'.
Estée Lauder decides to bet by Indian since it considers it like a challenge and an opportunity of innovation for the creators of beauty, such as it indicated Shana Randhava, vice-president of New Incubation Ventures of Estée Lauder Companies. This decision by part of Estée Lauder, is that it predicts that Indian in 2026, will turn into the fifth market of cosmetics bigger of the world, although the signature that possesses MAC and Deciem, keeps his bet by Indian from does a decade.
A signpost composed by expert judges of the cosmetic industry will decide the winners. Inside this court, is included the star of Bollywood and proprietary of Kay Beauty, Katrina Kaif, the cofounder of Deciem, Nicola Kilner, and the director of beauty of YouTube, Derek Blasberg.
The founders of marks have until 30 September to participate and the companies can cover all the categories.