As it has announced the skilled portal in news of the sector of the cosmetic to international level, 'Johnson & Johnson' already has presented how will call his New Company of Health of the Consumer. It treats of 'Kenvue', and has a meaning: the new corporate mark inspires 'ken', that comes from of of the Scottish word that means knowledge and 'vue', that does reference in sight.
The logo of the mark stands out with a big 'K', that as they indicate sources of the own company, would indicate all the fortresses that includes the company. The corporate name represents in logo of green colour.
All this will make official once this list the commercialisation of the brand, that, in accordance with the 'timings' that handle, will not be until 2023, when it complete the separation between 'Johnson&Johnson' and 'Kenvue'. This separation and the creation of a New Company of Health of the Consumer, has like aim improve the positioning of the company to guarantee better results of health to the consumers through the innovation, pursuing strategies of business more specific and accelerating the growth.
Thibaut Mongon, the CEO of 'Kenvue' has explained as it has developed this last phase of creation of the mark: "we find Us in the moment of definition for our 'stakeholders' and is important that form part of the separation. Each day give life to some of the most iconic marks and wanted to of the world, by what take advantage of this same experience, love and energy to develop our new corporate identity."
'Kenvue' Will include marks like AVEENO®, BAND-AID® Brand Adhesive Bandages, LISTERINE®, NEUTROGENA®, TYLENOL®, JOHNSON'S® and Dr. CI:LABO®. 'Johnson&Johnson' has seen like the market designated as 'The Consumer Health' has experienced a remarkable growth. In the past 2021, generated near of 14,6 trillion dollars and has showed that it is the business of the moment.