The manufacturer of cosmetic ingredients and personal care Lubrizol has inaugurated this August the opening of a new cosmetic research centre in China, specifically in Shanghai.
The company says that this hub is strategic to increase growth in its capabilities to grow and increase the speed to market of the Lubrizol beauty and personal care division in the Asian region.
In this way, Lubrizol Beauty Research Institute expands the company's R&D area with a new laboratory in Asia Pacific and houses the main clinical trial teams and collaborative workspaces based on Lubrizol's best practices in clinical trials in Barcelona.
As Lubrizol explains in a press release, the centre will serve to enhance Lubrizol's technical services capabilities to provide personalised and comprehensive support to its customers, as well as to move from information to innovation faster and more efficiently through artificial intelligence and vision.
The company says the centre enhances Lubrizol's technical services capabilities to provide personalised and comprehensive support to its customers, as well as to move from information to innovation faster and more efficiently through artificial intelligence and computer vision.
Bernardo Medeiros, VIcepresident of Lubrizol Beauty, Home, Pharma and Nutra Business explained that ‘Lubrizol Beauty Research Institute in China is a testament to our commitment to innovation and growth in this great region.‘ Medeiros explained that the Chinese market plays an important role in the growth and innovation of cosmetics: ‘It sets the pace for technological advancement and innovation. Establishing Beauty Research in China is a strategic step to position Lubrizol at the heart of a more dynamic innovation landscape and ecosystem.'