The last month of December, Europa Press advanced that mesoestetic® had arrived to an agreement with S'Young International to expand it presence and open a new chapter of growth in China.
Juan Carlos Font Mas, founder, and president of mesoestetic, has explained: "In a so big and challenging market as the Chinese, is rare to find a so professional partner and with so good results like S'Young. They understand the Spanish business. I expect a deeper collaboration and more opportunities for off-line conversations". The truth is that the Chinese company applies a program of cooperation and of helps for the beauty companies to achieve solid sales in China and is pioneering in the model of cooperation "CP" (China Partner), which allows to the company build associations in depth with global brands to help them to establish a capacity omnichannel. This achieves it with multidimensional solutions that cover the positioning of the brand, the communications differentiated, the marketing, the retail, and the management of the chain of supply.
This agreement of collaboration traces back to the year 2021 when they formed an association for a strategy of marketing, with which S'Young, improved in Tmall Global, one of the most important e-commerce of China, the insignia of mesoestetic and helped him to present in Douyin, that is the Chinese version of TikTok.
With the help and collaboration of S'Young, mesoestetic saw as it grew its base of consumers thanks to collaborations with influencers and celebrities, in addition to endowing of reinforcements his chain of supply and operations. With the prolongation of the association, mesoestetic looks forward to adopting a strategy omnichannel that reinforces his presence in the on-line and off-line channels.