As it indicated at the beginning of year the fashion media 'Fashion Network', the brand of make-up Morphe, announced the close of permanent way all it shops, but that would follow operating through the e-commerce.
This decision communicated it by his account of Twitter, in which they regretted this decision, but that they could follow buying through his on-line channel, and that his shops out of the United States, himself that would remain opened.
The mark was born in 2008, in Los Angeles of the hand of Chris and Linda Tawil and at present is under the portfolio of marks of Form Brands, that previously operated under the name of Morphe Holdings
"After an accurate evaluation of all the appearances of our business, have taken the strategic decision to improve our approach in the wholesale operations and of e-commerce of the company in the future. We think that this change will position to Morphe to compete better in the panorama of beauty wider and arrive of way more efficient to our customers where and how buy", has explained a spokesman of Form Brands to Retail Dive in a communiqué sent by email. "Connect with the consumers of all the world through places of beauty in the centre of all what do, and although it has loved us welcome the customers in our shops, expect to centre us in the fundamental areas of our business, including our wholesale associations, solid footprint of e-commerce and strategy of marketing of innovative mark" added.