L'Oréal has sold one of its brands to a French investment fund. The French cosmetics and beauty giant has sold one of its brands to Ekkio Capital, a French financial institution specialising in the health and beauty business, as indicated in a statement 'Fashion Network'.
As shown in that article, Sergio Calandri has expressed his satisfaction with this new move, which he describes as a new stage for Sanoflore: 'Sanoflore is now independent again, with new management, new shareholders and new ambitions'. The total figure at which the sale deal has been concluded is not known.
Sanoflore became owned by L'Oréal in 2006 and was then integrated into the Beauté Dermatologique division. The natural cosmetics company posted record sales in 2021, reaching almost €2.9 billion in 2021. Speaking to 'Fashion Network', the L'Oréal group has argued that this is in line with the company's strategy, claiming that its roadmap is to acquire brands, and sometimes divest them, in order to maintain a portfolio of strong, complementary brands that will allow it to thrive in the long term.
Sanoflore has more than 30 years of experience in the sector and distributes cosmetic products and has always stood out for its rigorous ecological control over the origin of its products.