The Spanish perfumery and cosmetics chain is upping its game in Portugal. Primor has announced that it expects to open up to three shops in the Portuguese capital.
With more than fifteen points of sale in Portugal, Primor now hopes to increase and strengthen its presence in Lisbon. The Malaga-based chain has already explained its locations in the city. The first, on Rua Garrett street in the Chiado district, on Rua Augusta and in the Diana Park building, opposite the Amoreiras Shopping Centre. With these three planned openings in the capital, Primor will have up to seven points of sale in the city.
With these new openings, Primor will now exceed 220 points of sale on a global scale and is already present in Spain, Andorra, Italy and Portugal. In Portugal, these sixteen points of sale are located in Braga, Coimbra Faro, Lisbon, Porto, Região, Autonóma de Madeira, Setúbal and Viana do Castelo.
Primor celebrated its 71st anniversary in 2024 with more than 20 million customers per year and more than 3.6% of the market share.