Sephora debuted in the English market in the 2000, in Bluewater Mall, in Kent, but so alone 5 years afterwards, closed his 9 shops. Now, Sephora, wants to go back to operate in the market of the United Kingdom and 'Beauty Matter' has provided the details of the return of the retailer of beauty property of the French group LVMH.
As it advanced 'Beauty Matter', Sephora would have purchased, the past year, Feelunique of Palamon Main, by 132 million pounds like first movement to carry out his return to the British market. Chris de Lapuente, Executive Director and president of Sephora has affirmed that are thrilled by the future turn of Sephora to the United Kingdom, and that it was a claim by part of the English consumers. "We come to the United Kingdom of humble way", indicated Sylvie Moreau, president of the retail chain of Europe and Middle East. "United Kingdom possesses one of the most committed consumers and experienced. It is a big field of battle."
This 17 October, Sephora burst into in the English market through the website of Feelunique, that turned into Sephora.co.uk. This, meant that brands like Sephora Collection, Tarte Cosmetics, Skinfix, between others, were for first time available in the Anglo-Saxon country. Something that can result contradictory: Feelunique gives the first impetus to Sephora, which in the coming months could become its main competition. In the web page of Feelunique offered a wide catalogue of products of Sephora, including his iconic calendars of advent.
Another of the main competitors in cosmetic and make-up for Sephora will be the current leader of market 'Boots', that has entered in his offer living rooms of beauty and has increased his relation the contemporary marks as it demanded the demand in his surfaces of shop bigger. 'Pure players', as 'Cult Beauty', 'Look Fantastic' and 'ASOS', have improved his experiences of purchase, systems of loyalty and election of mark. Still like this, Sephora has the backrest to have the platform of Feelunique and his base of customers.
The plans of Sephora happen also for opening his 'flagship store' in a location that still is unknown in March of 2023, in addition to including in this expert shop in beauty in them, that resulted a success in North America and in other regions where the mark operates. Chris de Lapuente praised also the market of United Kingdom: "we will offer to the British consumers a pioneering selection of beauty that is the best in his class for the innovation, diversity and inclusion. United Kingdom is the home of a dynamic market of beauty and welfare that Sephora will treat to surprise and delight through our knowledge and creativity. Our passionate team can not expect to serve and inspire to the customers of the United Kingdom under the mark Sephora."