The signature beauty created by Emily Weiss has arrived to a commercial agreement with Sephora to enter his products in his points of sale from 2023. From then, the customers of Sephora in EE.UU and Canada will be able to purchase them in any one of his establishments, as well as also through the on-line sale and through the App of Sephora.
Sephora detected the need of his customers, since Glossier had turned into one of the most looked for marks in the web of Sephora, and in the searchers, a lot of users related to Sephora with Glossier. In this press release, Kyle Leahy, the CEO of Glossier, has expressed his wish to collaborate with Sephora: "they Are a retailer iconic and international with an extremely loyal community and know that our customers want to find us there."
By his part, the executive and global vice-president chief merchandising officer of Sephora, has explained that this agreement looks for to satisfy the needs that looked for the customers: "Our main priority is to gather the most exceptional collection of marks that the buyers of all the world expect that have. It is one of the most looked for marks in Sephora.com and know that our customers go to be very thrilled when finding the products of Glossier."
Glossier Was born in 2014, and quickly turned into an indispensable mark for the millenials by his ranges of colours. His history is very particular, and is a clear example of the success of the DTC: his founder Emily Weiss, in the 2010 had his own personal blog on beauty, "Into the Gloss". In him, it published councils on skincare and to small reviews on products that she bought and tested. It knew that it directed to a target of his age, therefore, gave the impression that who was recommending you the product was your friend. Little by little, it was accumulating more visits, until in 2014 the blog surpassed the 10 million monthly visits and turned into a referent of the beauty. With these figures, Weiss decided to use his blog like main platform to give impulse to his mark, Glossier, while it followed using his blog to recommend products to the young. His mark and his products obtained a big received in the market, but also between the consumers, that were had to be ambassadors of the mark and promote his products of way totally free. The signature of Emily Weiss sees in this recent agree the possibility and the opportunity to reach a new target that with his own strategy was not sufficient.
Glossier has 6 physical establishments in United States and London, and next wait openings in Atlanta, Brooklyn and Philadelphia, all they, in this next autumn.