In the last years, the model of e-commerce has grown quickly, altering the available traditional model and consumption of the cosmetic industry. As new model of transaction of market that breaks the restrictions of time and space, the sale of cosmetics on line has accumulated quickly a big quantity of users. With this, also have exposed problems and difficulties in the protection of the rights of the consumer, in particular regarding allegations of false or unfounded efficiency, cosmetology-vigilance or defects of quality.

Some platforms of e-commerce try to implement own regulations to guarantee the veracity of the allegations of efficiency, as well as the quality and the security of the product, but his function is limited.
The governmental authorities, the platforms of e-commerce, other operators in the chain of procurement of cosmetics and the consumers, have to work together to regulate of effective way the behaviour of the sales, strengthen the self-discipline of the industry and protect the rights and interests of the consumers.

On 17 August, the National Administration of Medical Products (NMPA) requested public comments about the 'Measures for the Supervision and Administration of the Operations E-commerce of Cosmetics'.
The draft clarifies the responsibilities and obligations of the platforms of e-commerce of cosmetics and of the different operators inside them.  It also presents specific regulatory measures and transmits ideas to strengthen oversight and management, standardise the commercial activities and guarantee the security of cosmetic products.

Faced with the new challenges posed by e-commerce in cosmetics, thanks to better training of consumers' buying habits and the advancement of network technology, the supervision also has to adapt to the times. Introduce relevant management regulations, explore regulatories methods and technologies of recolection of evidence more scientific and efficient, and establish transparent channels and opened of access to the information and protection of rights, is key to guarantee the security of the consumers.

The platforms of e-commerce play an important role, dual, "company" and "administrator". This new regulatory text has like aim consolidate the responsibilities of the entities of the platform and fine-tune the requirements of management of quality and security: real-names registration, inspection, suppression and report of illegal acts and claims control. Synchronous governance on line and off line, Traceability and transparency, as an objective.

These measures will apply inside the territory of the Chinese Popular Republic. The operators of e-commerce cross-border (CBEC) will not apply these measures and will have to fulfil with the pertinent state regulations.