The first edition of the Beauty International Updates was held on Tuesday 19 September. Adrià Martinez, Strategic Project Manager of Beauty Cluster, inaugurated these online sessions that focus on providing the latest updates on the cosmetics, perfumery and perfumery market in different regions of the world. This first virtual session brought together a hundred attendees who were able to learn about the most relevant data from the Latin American and Chinese markets.
Adrià Martínez initiated the edition entering the main data of market of the region of Latin America, like the next forecasts, volume of market and sales by category, between others. During his intervention also stood out the main 'claims' used in the Latin American market, and also presented some significant data of Brazil, Colombia, Mexico and Peru. Afterwards, it gave step to Federic Subirats, Manager International Strategy of ACCIÓ, that exposed of the main strategies of access to the Latin American markets. Subirats Explained different strategies that can follow the companies that want to go in in the market of Latin America depending on variable like the channels of distribution and commented also the advantages to open local offices in different territories, although it stood out also the figure of the distributors. To finish, Subirats gave some councils before accessing to any market: investigation of market, adaptation of products, work with the local identity and identify the channel of ideal distribution.
After this first report, Blanca Albanell, Salts Executive and Álvaro of Ibarbia, KAM Pharma in Total Freight, took the relief to explain determinate appearances of logistics and chain of supplies. Álvaro spoke about Total Pharma, company of the Total group Freight, that offers the necessary advice to new importing and services like the trazabilidad of all the products during the process of export. Also it detailed the specifications and necessary certifications for the products that will be exported to Latin America. By his part, Blanca, explained the experience and path of the company in Latam and valued the evolution of the demand of countries like Argentina, Chile, Brazil or Mexico, referents in the Latin American market.
Judith Shod, Business Development Head of Germaine of Capuccini, explained how the sector of the beauty can grow in Latin America. Judith Shod explained also the influence of political factors and that brake the growth of the cosmetic market in determinate countries of the continent. Shod explained also that the Latin American consumer looks for treatments of medical market-aesthetic, and thus, are opening numerous centres of aesthetic medicine and closing aesthetic living rooms. Judith has stood out that the main challenge that has found GdC Group has been to adapt the commercial network to the market of LATAM.
The second block of the Beauty International Update centred in the Chinese market. Rafael Galán, Business Intelligence Manager of 2OPEN Chinese, gave to know the data and the evolution of the market in China. Galán Highlighted the stagnation of the Chinese market the past year and that, in spite of beginning a process of recovery this 2023, is a slow and scarce growth. It stood out that the Chinese consumer adapts quickly to the platforms of e-commerce, that surpasses to the official pages of the mark.
Also from 2OPEN, María Galán, explained the evolution on the regulation of the cosmetics in China and detailed the big reform of the new regulation published in 2020 in the Chinese country. The Chinese agency of the medicine incorporates a department of cosmetics to level of controls and establish some standards. It stood out the existence of a big number of subreglamentos that in some occasions arrive to solaparse between them and these define if a product is apt or no in the Chinese market, what turn occasions in an arduous task. María Galán remarked that the standard of cosmetics finds in a process of update. In the case of Spain, the company that want to commercialise a product in the Chinese market needs to guarantee the best practices of manufacture by means of a certification issued by the Spanish Agency of the Medicine. María Galán also explained the position of the Chinese authorities on the claims and how sanctions those what break it.
Carlos Cavalier, Business Development Manager, also from 2OPEN developed some of the strategies of marketing for the Chinese market and recommended the model cross-border, that treats of a model more laxo in how much to regulation and to other appearances that influence like the packaging. Knight wanted to do upsetting in that all company that want to commercialise his product in China, has to wish go in in Tmall Global, but can not forget of the Social Commerce through TikTok and Douyin. Regarding the platforms of e-commerce have an exhausto control to avoid the fakes what comports a long bureaucratic process and engorroso and in which it has to contribute a crowd of documentation. Knight spoke also of the logistics, the main promotional events of the country and the importance of the service of attention to the customer, since the Chinese consumer is the most demanding of the world.
Julio Muñoz, Salts Was Export Manager of Dachser, explained the logistics and implantation in China and commissioned of clausurar the first Beauty International Update. Muñoz explained the current challenges of the logistics in China that go through the efficiency of the logistical chain, the normative frame and the communication and coordination. Muñoz gave some councils on the efficiency of the logistical chain taking into account appearances like the supply, the inventory, the storage, the transport, the services of attention to the customer and the financial indicators.
Adrià Martínez clausuró this on-line session inviting to the assistants to this group of virtual reports of to the next session in the month of November, in which they will offer data of market of United States. In January, will celebrate a third edition in which they will know the data of market of Korea.