The past 8 July, as it informs Europe Press, S'Young Group Co, finish to complete his investment in the mark of French luxury Pier Augé devoted to the cosmetic and that found in the decade of the 60. The signature of destined French luxury to the care of the skin has a factory in Paris and is a very valued mark by part of celebrities and altar personalities.
Although from now, Pier Augé, will happen to form part of S'Young in China, this does not involve changes in the leadership, since, as they have announced, the strategic direction of the French company would keep intact.
S'Young has established a model typical of cooperation between both companies, that designates China Partner + Couple, whose model follows some guidelines to endow to Pier Augé of capacities omnichannel and multidimensional with the aim to accompany and help to the mark to develop in the Chinese market. The French signature associated with S'Young in the year 2020, offering him the category that it was his exclusive partner in China, after finalising the agreement with his previous distributor. This synergy between both marks supposed an immediate success for Pier Augé, that arrived with strength in the Chinese market in six months.
During these two years, S'Young has done that Pier Augé was able to deploy a strategy of effective marketing what has done him develop positively in the Chinese market. The past year inaugurated his first tend insignia in the Tmall Globall, and the product that triumphs in the Asian country is a mask of treatment, Douce Aura, that occupies the TOP / of the products of Tmall.
Charles Dupont, General Director of Pier Augé, admitted that "The wish of our new partner is not only deploy the mark in his national market, but also convert to PIER AUGÉ in a global actor. Because of this excellent beginning in 2022, have reviewed our upward aims, and this association also accelerates our plan of investments with the aim to conquer the main markets before 2026".