Have rare friends that do rare things.
I do not know in which place leaves me this, but, the truth, is that «the conventional» does not seem to be of the like of my gathered, so floor toparme with all type of selfcare and beauty routines odd. That if one drinkshis own pipí, to the 'Madonna style', that if anotherdesparasita to base of Trilombrin and enemas almost daily or, probably my favourite, the one who has left to use any type of product of beauty, to part of a bit of vinegar of cider of apple of form
Sporadic, for —as she— reequilibrar the PH of the skin.

You will ask after you what, from among so much exoticism —pipí, parasites, enemas…—, choose the one who in principle could seem more normal. It is simple. For me it treatsof a statement in all rule. My friend, to which will call from now «Josefa», does not need at all. AT ALL. Well, forgive. It needs a bit of vinegar, yes…, but at all more. Far they remain of his life these neceseres cluttered of creams, cleaners, tonic and varied samples. Far they remain the
Famous ten steps of the Korean routine or our —more common— four basic steps: cleaner, tonic, sérum, cream hidratante.

Josefa is the resistance in a world in which the normal is to need increasingly. And every time different. I do not explain you at all new, truth? That is the big attainment of the capitalism: that we never have sufficient. That we never leave of
Look for. That always there is something new that test. That they accumulatethe products. That every time we need more.

Therefore when Josefa explained me that it had thrown all the, quote textualmente, «potingues» that had and had happenedto a cosmetic minimal —between us, I would say that it is rather non-existent—, remained me to pictures. What went to happen with the skin of Josefa without our beloved cremitas?descamará cual Skin of serpent? It will go backhis grey skin zombie? It will creaselike a raisin? It will fill himthe skin of stains to the mature banana? Who
It knows. For the moment his skin seems healthy and calm. Unchanged perceivable. It comments me, besides, the happy that is to having recovered this time to read before putting to bedand for meditar at all more raise. It says me that it looks
Less in the mirror and that feelsbetter achieve same. It ensures me that it has been one of the best decisions of his life.

I, with my beloveds potingues, with my daily routine —cleaner in base to oil, soft cleaner, sérum and cream hidratante—, with my win to know more marks, more products, ask me…

We would not have to be all a bit more as Josefa?

Like consumers, would not have to buy less, trust a bit more in our skin and be a bit more critical with all that that sell us? Really age, with his crease and his stains, means that we are every time worse or is only our skin doing elder? Which emotional needs cover when we accumulate creams and products to change or brake our own nature?

And to professional level. You do not think that have the responsibility, like part of the sector, to bet by a sustainable production so much to level of resources as to level of communication? I same, like professional of the marketing and anthropologist, pose me often these questions, and, how no, the use for my work. I give you some examples: Which message am trying to sell? In what basesthis message? In the fear to something, for example, To age? To suffer some illness? It basesin canons of beauty that, frankly, already bore us to all? It basesin the aim to sell a product that all know that it is unnecessary?

Use these questions and try give them answer before launching to the market a product or a campaign, seems me an act of solidarity with the consumers and also with the planet.

It wants to say all this that bet by a future avinagrado? Neither much less. I create deeply in the very done products and in the wonderful —marks many of them— that there is behind. And personally, my beauty routine newspaper is a remanso of peace and autocuidado to the that am not had to renounce. But also I think that the future is in fewer products, better formulated and with a clear bet to the sustainability and the honesty. Two «tendencies» that soon left to be it to turn intothe norm. I say it to you I.