Aïda cerca

When a product (really) works

Anthropologist specialist in marketing and strategy
03 of October of 2022
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Lately I am of honeymoon with my cosmetics. The reason? They WORK. Already, already I know it. What absurd seems now that I am writing it. But allow me that say you something: that the cosmetics work, is being something new for me.

I carry more than ten years spending me actively the money in all type of products that promised me skins without grains, an effect glow dazzling or a peel without frizz and, one after the other, the only that achieved was to disappoint me.



No only they did not work, but it always finish with the feeling that me mentían in the face while little by little it wentswallowing my money. Everything to finish with another product of pleasant aroma that would finish caducado in my shelving of the bathroom. But these last months my luck has changed. Now my routine works and does what promises: my facial routine of Innia Beauty leaves me a smooth skin and hidratada and the Savior of Cocunat has done with my peel what any treatment of hair salon had achieved up to now. Tame it.

I ensure you that for a hard-working mother that do not have to you concern to cover your needs of autocuidado is, as they say the Anglo-Saxons, game changing. And you know what have achieved with his effectiveness?, that was faithful to his mark. The two, by the way, Spanish and directed by women. A pride for all we.

I go to answer the question that are thinking: they have paid Me the marks for writing this? No. Each product of which speak you has been paid religiosamente on my own banking. Thanks to effective formulations and an honest communication have achieved that it was his micro influencer of confidence without not even propose it to me.

And it is that when something REALLY works occurs the magic: the mouth to mouth.

A many times degraded effect in this universe of the paid campaigns. Yes, that that carries working centuries and whose algorithm no varied: do the things well, investigates to improve your product, takes care to your customer, ask him, know it, do not mention him and leaves that the results speak by himself same.

Cosméticos que funcionan
Road @skinincmedia

It means this that have to leave to invest in marketing? No, in fact, the two marks that mention do very well his work of communication and sales and have some digital surroundings perfectly studied. But you know that they do , also?

They do not mention us. They put it to us beautiful. Sexy. We want to form part of what have created and, on, take care us for real. They listen us. They solve us problems. They contribute us solutions

In the middle of a world governed by mediocre products and of Claims full of lies, this is beginning to be the exception. So I take advantage of this space to do a small virtual toast: Long life to the marks that follow betting by currarse his products and, with this, to facilitate us the life to his, for ever faithful, consumers.

vía @volition
Road @volition

About the author
Aïda cerca

Aïda Massana Molina

Anthropologist specialist in marketing and strategy

Skilled anthropologist in marketing and strategy of mark. In 2019 it creates a project of economy circulate non-profit called SlowFashion&Co: a network of events where exchange clothes without coste.en less than a year had more than 500 users and repercussion in local means: radio (RNE) and press (TimeOut). In his last stage like Strategic Planner & Marketing Manager of the agency Aktiva Design specialised in developing a strategic vision differentiated for his customers, inherited of his passion and training in anthropology and fed by all the experience working for the main marks of the sector. At present it is consulting freelance, promoting small marks and emprendedoras.
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