The II HR Beauty Forum organised by the Beauty Cluster and the Beauty Business School was held on Thursday 8 June at Aticco Bogatell. An essential event for professionals who head and lead human resources, people and talent management teams in the beauty industry. With almost 80 attendees, 'People in Beauty Forum' served as a source of inspiration, a source of new proposals focused on personal growth and the business environment. Digitalisation, mental health, talent and communication were the main themes of this second edition of HR in Beauty.
The day was led by Melissa Torres, Director of the Beauty Business School, who opened this second edition, and then presented the first lecture of the day. Lluc Guarro, Digital Business & Innovation Director at ROCA SALVATELLA, explained to the audience the keys to leading in a hostile (or digital) environment. In it, he insisted on the characteristics that a leader must have. Traits such as empathy, knowing how to listen and trying to be a point of reference for your team were some of the aspects that Lluc Guarro highlighted during his speech. He also stressed that leadership is something that is overrated and that the key to being disruptive is "knowing how to get there first and do it in the right way". Lluc handed over to Manolo Castellano, Recruiter and headhunter at Talento Científico. Castellano emphasised the importance of attracting technical profiles in a digital environment and explained the difficulty in finding them. To remedy this situation, which many companies in the cosmetics sector face, he offered advice on recruitment. He also warned that a large percentage of scientific profiles are not found on LinkedIn, one of the main platforms used by organisations to recruit employees. However, he did offer some small tips on how to get the most out of the social network. Finally, Manolo Castellano advised the audience that, in order to attract this scientific-technical profile, you should think like one of them.
In relation to the attraction of talent, Marisa Ferré, Innovation Specialist of Beauty Cluster, unveiled one of the projects that are still in the incubator and that will see the light soon: 'Young Professionals In Beauty'. This initiative is aimed at raising the profile of young talent in the industry and creating a community among them that allows a fluidity between the new generations that are entering the sector and the companies. Eloi Armengol, Siomara López, Miriam Mora, Monika Buchholz, Laia Sallan and Natalia Möller, together with Marisa Ferré herself, took part in a round table that turned into a fluid dialogue between them and the audience who were interested in the concerns, interests and expectations of young people regarding their future in the industry.
After the pause, Sonia Carralón, Director of Employment at Fundación Manantial, and Fernando Gracia, Director at Manantial Integra Farma were in charge of dealing with another of the verticals of this HR Forum in Beauty: mental health. Both presented Inclusive Healthy Organisations in Mental Health and presented the case of Manantial Integra Farma, a pharmaceutical company in which 90% of its employees have mental health problems and which has become an inclusive social project of reference, with the aim of contributing to fostering a more equitable society.
Before the brunch, arrived the intervention of César Mulet, Global Ambassador Coordinator in MAPSTELL that did not leave indifferent to anybody. It moved his spontaneity and freshness to the public to do together a practical dynamics. During his 45-minute talk, César Mulet focused on the importance of knowing and knowing what people are like in organisations and, he explained the method DISC, created by the Doctor William Marston and that classifies the behaviour of the people in four types: Dominant, Influential, Stable and Fulfillment with four axes: extroverted, introverted, sentimental and rational. These four variables are determinants to know the different profiles of people and, therefore, his profile like employee. Mulet stressed the need to know how to deal with each of these profiles within organisations in order to generate an optimal and pleasant working environment.
At 14:00h, after brunch on the terrace of the Aticco Bogatell, the day resumed with Melissa Torres, the director of the Beauty Business School who shared data on the barriers that teams and professionals can encounter today when it comes to training and presented the new online platform eBeauty Business School that aims to respond to all these needs. Continuing with mental health, Jorge Tubío, the CEO of PRLINNOVACIÓN and MentallyLab, gave the penultimate lecture: "Measuring mental health is possible with Mentallypro: a transversal space that serves to measure the mental health of employees and serves as a tool to promote sustainable and responsible care of psychosocial factors in companies. MentallyPro is an innovative method for assessing psychosocial factors and is a tool adapted to the reality of each organisation.
To end the day, Puri Martinez, Founder and CEO of Sensalia Labs gave a keynote speech: the future of happy organisations. She began by stressing that people are not an asset, but that they are the company and that we are totally emotional beings and that self-knowledge is essential to explore our qualities, virtues and areas for improvement. During her speech, she spoke of the importance of the emergence of talent, co-creation and creativity, as well as encouraging intrinsic motivation. Finally, Puri Martinez invited the rest of the audience to reflect on a question that everyone should ask themselves and that will serve as a personal turning point for all professionals in the sector: Am I the leader or the colleague I would like to work with?
At 15:30h, this enriching day came to an end. Melissa Torres thanked the more than 70 attendees for attending and invited them to mark their calendars for the third edition: 6 June 2024.