Last July, 'Next In Beauty' announced that Provital held the contest for young formulators, known as 'Rising Stars Challenge' and that it opened its registration process. Today, a few months later, the contest has ended successfully thanks to the effort, dedication and enthusiasm of the participants and the organizing team of Provital.
The main objective of this Provital competition is the promotion of creativity, knowledge and originality transferred to the cosmetic sector with the main objective of taking care of people, and also the planet.
The jury in charge of choosing the winners was composed of professionals from different countries, and experts from Provital. Contestants were required to include a Provital ingredient in their cosmetic formula proposals fulfilling the premise that at least 90% of the formula components were of natural origin. To choose the winners, a selection of 39 proposals was made from all received (3 for each of the 13 subcategories) and then the jury of international experts, chose a winner for each subcategory. The 13 formula proposals are included in the 2023 catalogue of cosmetic ingredients from Provital.
The winners of the Rising Stars Challenge were Maria Iturralde in first place, Juliette de Nas de Tourris in second place and third place is occupied by Deborah Phillips. 6 more finalists appeared in the catalog of Provital along with their formulas, such as Amanda Hawtin, Jillian Ehrenberg, Melissa Miller, Eduardo Castro, Sylwia Kudyba and Tamara Cetkovic.
Among the members of the jury who were responsible for choosing the winners were professionals from the sector and Provital. Previously, they selected a small list of 39 proposals (3 for every 13 subcategories) and then the international jury of experts selected a winner for each subcategory. Those 13 chosen, appear together with their creations in the catalogue of formulations of 2023. Each of the participants in the contest is assigned an ingredient that must be present in their formulations and has the formula must contain at least 90% components of natural origin.
Provital presents its ingredients in two catalogs, a catalogue comprising the set of extracts available at Provital and another specific catalogue with proven active ingredients that meet different cosmetic needs according to the following categories:
- Boost: active ingredients are found that boost the vitality and strength of skin and hair. It includes moisturizing ingredients, energizers, microcirculation activators, fall prevention and hair repairers.
- Well age: includes anti-aging, anti-wrinkle, firming and filler active ingredients that favor the "resurgence of luminosity and natural beauty". Include proposals for active ingredients based on stem cells.
- Clean: offers active ingredients that favor control the excellent sebaceous secretion affects the skin and hair avalanche, as "a breath of fresh air that highlights the purest beauty, free of superficial additives". Exfoliating active substances based on polyhydroxyacids or active anti-dandruff.
- Protect: collects specific active ingredients for the protection of skin and hair. Includes active for sensitive skin, global hair protectors. Includes actives for sensitive skin, global hair protectors, thermal protectors or sun care ingredients. In this category, you will find the winning formula of María Iturralde "Soft & Fresh": a creamy conditioner without rinsing that takes care of the scalp for a sparkling hair.
- Feel: collects sensory active ingredients. Includes the winning formula "Impressions" by Deborah Phillips who took third place. It is a gel-cream that is formulated for man that promotes the synthesis of pheromones in sebaceous glands.
- Sculpt: includes active ingredients that help shape and improve contours. A "architecture of sessions that enhances beauty in all its forms", as described by Provital, in a statement in which Eduardo Ivan Castro was a finalist with his formula "Eco-Volume Booster Lotion" a light sprayable emulsion that increases the volume of bust and buttocks from proadipogenic mulberry smart.
- Groom: collects specific active ingredients for moments of pampering and personal care such as exfoliants, hair softeners, anti-frizz products, nail care or hair growth retardants. This category includes the "Evergreen sea" proposal by finalist Melissa Miller : a sparkling conditioner without rinsing that repairs hair intensely.
- Balance: category that offers seborregulator active ingredients for skin and hair health. Includes the proposal "Balancing serum with serine lotus flower" from finalist Amanda Hawtin, a light creamy serum for oily skin.
This same catalog of Provital’s cosmetic assets also shows the proven ingredients segmented by benefits. In the facial category we find anti-wrinkle, anti-aging, sun care, nail care, depigmenting benefits, energizing, exfoliating, moisturizing, microcirculation activators, specific for sensitive skin, firming properties, remodeling, hair growth retardant, seborregulating and sensory. In the capillary category there are proposals of anti-hair, anti-dandruff, anti-frizz, anti-wrinkle, repairers/ strengtheners, color softeners and protectors, global hair or thermal protectors.
On the other hand, in the catalog of cosmetic extracts of PROVITAL also gives visibility to the proposals of winning cosmetic formulas of the participants of the contest and their proposals appear in the different categories as 'SparkCares', which collects multifunctional extracts and based on traditional wisdom, 'ImagineCares' where a wide variety of complex extracts are offered, 'EcoCares' where extracts are classified with cosmos certifications, 'VitaCares' which includes extracts of extraordinary plants from the most diverse places, and finally 'OilyCares' where a wide variety of cosmetic vegetable oils is found.
Ricard Armengol, CEO of Provital, has highly appreciated the realization of this contest: "cosmetics is able to attract a lot of young talent. There are countless training centres in all parts of the world that train and train people who will be responsible for developing new cosmetic concepts in the very near future. People with enormous potential, great talent, creativity, energy, illusion. This incredible talent is the future of our sector and we must promote and take care of it. However, as in all sectors, it faces many difficulties to be heard by industry. Our Rising Stars project, which meets several of the objectives defined in our Strategic Plan LTP2030, is our humble proposal to give visibility to this new talent and facilitate its contribution to the future of cosmetics".
Without a doubt, this is an initiative that helps to revitalize the cosmetic sector by promoting support for new talents, giving visibility to new ideas and contributing to cooperation between key players in our industry.