Shiseido takes a step forward in its commitment to the training of its employees. The Japanese beauty and cosmetics brand is opening Shiseido Future University, an in-house entity to train young talent and provide an industry-leading professional team.
In a press release, the beauty company announced that it expects to incorporate and achieve long-term innovations. The new training centre will also have a dedicated area for visitors to see Shiseido's milestones.
Shiseido continues to diversify its resources, this time in training. In this case, this action, as the company has explained in its PEOPLE FIRST philosophy, is an investment in improving human capital, the company's most valuable asset, according to the company itself. Shiseido Future University seeks to develop leading professionals in the beauty ecosystem and create value in the company.
Last year, the Japanese beauty and luxury cosmetics company opened a creative design agency in Tokyo to improve branding and brand communication and to explore and enhance new channels. In 2019, Shiseido opened a new research centre in Yokohama, also in Japan.