The personal seal: the best value of the company

The way of really differentiate us in a technological world is by means of more humanity, so many companies like people. A personal stamp that has to see more with personal qualities, with our fortresses and to connect with our heart and learn to feel how are really. As well as there are not human beings with the same DNA, neither with the same beats of heart, neither with the same fingerprint, neither there are them with the same combination of fortresses, talents and skills.Our fortresses or personal qualities are vital to undertake a project, to the hour to focus or redirect ours professional career, to tackle challenges and to differentiate us in anything that do. Have very directly that see with our essence like people and like teams.And it speaks very little of them.In comparison, it speaks a lot of of evaluations of exert, of knowledges and of skills and talent, of attitude, of tests of personality and ofa host of related concepts. Without forgetting us of one of the stellar fields of the last decades, that is the one of the necessary skills for a responsibility in the company, to develop a determinate place of work or to promote.The skills are a repertoire of behaviours that are occasionally related with a good or excellent execution of a concrete work in a concrete organisation. These behaviours are the result of the integrated operation of a group of knowledges, of conceptual type, of procedures or of technicians, of skills, attitudes and shots of our personality.They are as static. If the context, company or surroundings changes quickly, it is necessary reassess them, are no longer valid. But what world do we live in today? How static is it?We live in world where all changes more and more fast, exponentially, especially due to the technology. They open big opportunities, but also a lot of possibilities to lose us.In mouth of the actress Emma Wattson:"We are a bit stray, do not have at all against what rebel us, have too much between what choose and between so much choose happen us the time elucidating the correct way"And we could add: "we spend the day us seeing how can differentiate us in what we do, sell or offer, focusing in contriving things and ways to attract the attention, but at the end the technology equalises us."The technology does us to all more equal. Flattens us: iPad, iPhone, Android, blogs, websites, newsletters, Twitter, Facebook, Instagram, channel Youtube... Each tool is available for all the world and can be more than the same. Also they can be a very powerful tool for the creativity and learning, but only if they are to the service of what want to and especially of those who are.In a planet that approaches to the 8.000 million people, that for when the youngsters that access now to the labour market are in full professional career will be of 9.000 millions and without perspective to detain until reaching the 10.000 and where unlike the happened the immense majority will have of internet, mobile and access to the training, differentiate us and offer value does more and more important to identify our more human qualities.The personal seal of the fortressesWhen the things change, when there are a lot of people that try to do the same, when there are difficulties, what gives us energy, courage, prowess, resistance, vigour and goes out us well in concrete situations of the life, are the fortresses."When the things change, when there are a lot of people that try to do the same, when there are difficulties, what gives us energy, courage, prowess, resistance, vigour and goes out us well in concrete situations of the life, are the fortresses.A fortress can define like a personal shot, a psychological characteristic that presents in distinct situations and along the time that does us project, be different that the other in these situations, circumstances or surroundings.The fortresses are moral shots (are a value + a capacity ) and can train and improve with will. Martin Seligman, founder of the Positive Psychology, already spoke us does years of them, but had fallen into disuse.The formula It goes to be difficult that answer you clearly which are your personal fortresses or those that have like Team. But you can begin with a series of exploratory questions: What gives you well do? Which type of skills enjoy putting in practice? How they describe you the other? There is some adjective that the other use often to refer to you? If you had to say three good qualities that possess, Which would say?Connect with our fortresses and cultivate them in all what do helps us to differentiate us and to endow of a special shine to what do, to our talents and skills and even helps us to be able to identify these talents and skills if they were unseen (unknown). And when better know our fortresses, more will be able to use them and better face the challenges.

The personal seal: the best value of the company

Valuing the strengths and qualities of people and teams

Juan Bartra

Adviser of strategy, development and internationalisation for start-ups and companies in Pimec, Foment i Acciò.