Last week, hair care company Montibello presented to the press the launch of its latest range of products and the addition of a new line: hop.
Hop is presented as a new era of high-performance products for holistic and global hair care. The campaign featured Ariadne Artiles as the face of the campaign. The international model shared with the attendees her experience with the treatment in the hop Hydration salon.
hop was created to respond to the new needs of clients, with products and rituals aimed at offering a 360º holistic hair wellness experience.
Hop brings together wellness, science and nature for hair care that goes beyond beauty.
A complete range for a global experience
Hop is made up of 4 worlds, with 10 ranges that respond to all hair needs:
1.- Strength and Resistance
- Repair: repairing and nourishing routine that rebuilds and strengthens hair damaged chemically, thermally or by environmental factors.
- Colour: protective routine that prolongs the life of colour in coloured hair, formulated with UV filters and antioxidants of vegetable origin.
2.- Control and Energy
- Volume: volumising and strengthening routine that gives body and natural volume to fine hair.
- Hydration: moisturising and anti-frizz routine that strengthens and provides control for dry, unruly and/or frizzy hair.
3.- Defence and Balance
- Detox: detoxifying and balancing routine that frees the scalp from impurities, sweat or grease.
- Sensitive: soothing and protective routine that balances sensitive scalps, calming and relieving itchiness and irritation.
- Purify: purifying and exfoliating routine that decongests toxin-saturated, stressed and/or dandruff-ridden scalps.
4.- Toning and Defining
- Silver: illuminating and colour-perfecting routine that beautifies and strengthens white or grey hair.
- Blonde: neutralising and colour-brightening routine that strengthens and reconstructs blonde or bleached hair.
- Reflects: range of shampoos with colour pigments, which intensifies, revives and enhances the tones of natural or coloured hair.