Lico Cosmetics moves forward and decides to enter the hair market. The company says it is doing so by ‘breaking with everything that has gone before and fusing the best of engineering with the most powerful active ingredients to create cutting-edge hair treatments’, according to the company itself.
Kerala Essence is the new anti-ageing hair line with which Lico Cosmetics is making the leap into this field of cosmetics. It is made up of four products with ingredients that go from facial cosmetics to hair cosmetics and includes two shampoos, a conditioner and a serum.
The star ingredients of this hair line are citric acid, lactic acid and glycolic acid to achieve maximum effectiveness and treat the aged fibre. Retinol is also present in the serum for maximum effectiveness and to improve hair growth. Its formulation also contains two innovative active ingredients such as minoxidil-like and amla extract.
The CEO and founder of the brand, Estefanía Ferrer, explained that this is due to a demand from lovers of her brand and that this is a great personal and professional challenge for her too, as she only had experience in facial and body cosmetics. This line has had the help and support of the pharmacist and social media promoter Helena Rodero.