The giant of the beauty 'L'Oréal' has launched to the beauty of luxury with a new mark: 'Shiyho', that is born of the collaboration with 'Hotel Shilla' and 'Anchor Equity Partners'.
'L'Oréal' presents this new mark that highlight on the rest of his marks and ensure that the products that compose it contain "the naturality of 24 ingredients to base of grasses".
All formulate them include the patent of the mark "ShiHyo24" and are products that are allocated to the skincare, facial care and capillary products, in essences, creams and cleaners.
The first country that will receive the first flagship of the mark will be South Korea, in the city of Seoul, specifically in the 'Seoul Garden' and that will open during the next months with the aim to attract customers and offer an immersive experience.
In-Gyu Have, CCO of 'Hotel Shilla' wanted to contribute more details on the creation of the mark: "it is a mark of beauty of luxury that wants to contribute the best of the nature and the efficiency with ingredients of pertinent season directly of local agriculturalists of Core. We believe 'Shihyo' can elevate a step more the wish by the natural and the beauty of the luxury in Asia."
"Rooted in a knowledge traditional exceptional and the knowledge of the nature, Shihyo represents the epitome of the beauty of the Asian luxury", said Cyril Chapuy, president of L'Oreal Luxe.