The Italian fashionable house Valentino has launched a collection of objects of daily use beside Pantone Colour Institute, in which it stands out a colour: the pink.
This colour is conceived like the more 'trend' of this autumn-winter 2022. The signature Valentino has turned into the first mark of luxury in incorporating a vision of colour of mark. The two have collaborated in a collection capsule of objects of special edition so that "the customers can carry a piece of pink PP to his lives".
Inside this collection capsule include until 11 objects: cups, umbrella, diary, pencil case, bottle...
Obviously, 'Valentino Pink PP' has moved to the social networks to Instagram, and also in digital thanks to the desarollo beside Spark AR of Put. This experience will allow to the users use a new digital effect that will transport them to an entirely pink world through the facial camera, whereas the rear camera will evoke a digital puddle in any surface, of which will arise articles of collection, giving step to an experience of mixed reality.
The new collection is available in boutiques selected of Valentino of United Kingdom, France, Singapore, Japan and Middle East.