Geogaia™ overcomes the challenges associated with recreating the complex scent of Petrichor and brings the most authentic olfactory translation of this beloved scent, bringing green, earthy and watery tones to fragrances.
The result of a holistic working approach combining perfumery expertise and consumer understanding, the emotional resonance of Geogaia™ has been supported by Givaudan Proprietary's Mood Portraits™ 2.0 testing approach and InSituScanz™ brain imaging scanning. Geogaia™ has a 100% biodegradable formula, providing a planet-friendly experience.
Geogaia™ enriches Givaudan's successful Gaia collection, which includes Phytogaia™, which captures the wellness benefits of molecules emitted by forest trees, and Thalassogaia™, which mimics the composition of the marine environment, developed according to our Naturality Guide™ principles.
Geogaia™ aligns with Givaudan's goal of achieving a biodegradable fragrance palette by 2030, and supports the company's broader ambition to be climate positive by 2050.