Today, on Sustainability Day, Global Fragrances Labs presents its new claim: "We Create fragrances that care". With it, they express their fundamental values as a company committed to sustainability.
The company points out the role of sustainability: an integral part of the company since its inception, ranging from the choice of sustainable ingredients to the use of ecological production processes, always with the mission of minimising the impact of its activity on the environment.
"We value transparency and honesty, and are committed to providing clear and accurate information about our ingredients and production processes. We want our customers to feel confident using our products, knowing that each fragrance is created with the highest standards of quality and sustainability," they argue in the press release issued by Global Fragance Labs.
This new claim reflects a commitment to caring for both the environment and people. "We believe that beauty and sustainability are not mutually exclusive, but can and should work together. With "We Create fragrances that care", we hope to inspire others in the fragrance industry to adopt more sustainable and conscious practices," the press release adds. "It reflects our values of sustainability, safety, transparency, innovation and constant improvement. We take pride in creating fragrances that not only smell good, but also reflect our values and our commitment to a more sustainable and conscious world," the company says.
The company also takes the opportunity to highlight the important role of innovation in constantly improving its products to enhance the safety and quality of its fragrances.