Quadpack And Aptar have announced by means of a press release the new product that will launch to the market nearly, and is that it will not leave to anybody indifferent. It treats of Iconic Woodacity, a bar of lips that combines the most characteristic appearances of both companies: on the one hand the wood of Quadpack, and by another the technology of Aptar. The special of this bar of lips, is that it is recargable, point that has wanted to highlight, Sergi Berthet, vice-president and general director of Beauty EMEA in Aptar, "Andsta solution combines the experience of Aptar in mechanisms for bars of lips of prestige with the knowledges of Quadpack on wooden solutions of high range. Our alliance has given origin to a bar of lips recargable innovative and of big quality, that reflects our common aim to create a sustainable future for the sector of the packaging"
As it has informed the director of Market Development of Quadpack : "East has been a totally based project in the value shared. Aptar Is a valuable ally with which have a solid record of collaboration. Now, we have taken advantage of our complementary technologies, our positioning in the market and our wallets of customers to create a solution of make-up recargable that mark the difference". Both companies find very satisfied by the result of the agreement.
In how much to the characteristics of the product, as we have mentioned, the newest is that it treats of a bar of carmín recargable, therefore, when the product spend , the user simply will have to fit the new and will be, again, smart for his use. On the other hand, the design of the packaging made is of QuadPack, a carcasa monomaterial done with wood of ash 100% certified, pertinent of forests managed of sustainable form. The wood awards the touch natural beauty and, besides have wanted to play with the addition that it supposes a sensory element to the container, that opens and closes of new and intuitive way, thanks to the system patented 'Alone Twist'.
Referring us to the process of production, can affirm as they communicate in the press release that his packaging (of the that commissions QuadPack) is 100% European (specifically has made with Catalan wood). Regarding the mechanism of operation, manufactures it Aptar in Chavanod, France, (previously Aptar Reboul). Aptar Chavanod Employs renewable energy, and the 95 % of the waste generated in the production reutilizan or recycle . Said operation, is the same that theq ue use the main signatures of make-up, since it offers a fluent rotation, constant and precise. It contributes a big reliability and is compatible with the majority of the lines of filled without need of modifications. The mechanism, manufactured without polioximetileno, without glue and without lubricantes, allows the movement flowed of the bar.
The bar of lips Iconic Woodacity® will be commercialised by Aptar and by Quadpack.