BASF will present new products at the Cosmetorium to be held between tomorrow and next Thursday. This event, which will take place in Barcelona, will serve as a showcase to present the company's latest innovations, including the latest solutions for the personal care sector.
Me&Pause concept: skin and hair solutions for women in menopause
Menopause represents a new paradigm for women. Me&Pause presents without taboos the needs of this natural and vital stage of women's lives, and provides formulations that promote the health and beauty of skin and hair, with the aim of having a significant impact on their self-esteem and happiness.
Waves of Care & Beauty concept: sustainable skin and hair formulas inspired by the ocean. The ocean is an endless source of inspiration and a treasure trove of natural ingredients. Waves of Care & Beauty is based on the use of ingredients, colours and textures derived from the sea to develop personal care formulas that evoke the sensorial experience of being at the beach. BTC is immersed in this trend, to create formulations with a high percentage of natural origin that will allow you to see, feel and experience the benefits of the sea.
Emulgade® Verde 10 MS: a new O/W emulsifier for natural personal care formulations
BASF Wide his technology of esters of acids grasos of poliglicerilo with the launching of Emulgade® Green 10 MS, a new emulsionante based in prime matters 100% renewable, easily biodegradable. This COSMOS-approved ingredient is preservative-free and is manufactured using an environmentally friendly, solvent-free process. It is a robust and flexible emulsifier that provides good stability in O/W creams and lotions and shows excellent compatibility with commonly used cosmetic ingredients. Dermatological tests show that Emulgade® Verde 10 MS is suitable for sensitive skin and can also be used for microbiome-friendly concepts.
Euperlan® NL Pearl: first COSMOS-compatible wax-based pearlising agent for lightening applications
With the launching of Euperlan® NL Pearl, the business of personal care of BASF offers the first wax-based pearlescent agent that combines excellent hair care performance with sustainability benefits. This ingredient is readily biodegradable and is suitable for natural cleansing concepts certified according to COSMOS standards. It is easy to formulate and is cold processable. BASF presents some inspiring formulations developed with this new agent with a natural origin content of up to 99% according to ISO 16128.
Verdessence®: The range of alternative biopolymers
BASF Offers natural alternatives to the apt synthetic polymers for all type of formulations so much of Skin Care like Styling with the range Verdessence® without engaging the efficiency neither the textures obtained with the conventional ingredients. They compose the range: Verdessence® Glucomannan, Verdessence® Xanthan, Verdessence® Alginate Verdessence® Tara, are the different modificadores reológicos and Verdessence® RiceTouch, the biopolymer modificador sensory.
Tinomax™ CC: A new ingredient to optimise sun protection
Many consumers are actively thinking about the impact of their sunscreen product on the environment and human health. The new Tinomax™ CC is a functionalised particle-based ingredient of natural origin that is ideal for optimising sunscreen formulations and offers sensory benefits. This broad ingredient provides UV protection with SPF and UVA enhancement, and has a positive effect on reducing the tackiness and greasiness of sunscreen formulations.