Air freshening products play a crucial role in enriching indoor environments, eliminating unpleasant odours and creating a pleasant atmosphere. "In the air care segment, consumers are increasingly looking for transparency, preferring products with natural and safe ingredients and shorter composition lists. There is a growing demand for products with reduced environmental impact and free of potentially harmful chemicals. For air freshening users, products that are environmentally friendly and have a long-lasting performance are paramount," says Thomas Delmas, Director of the Technology Division of Cosmo International Fragrances.
To meet the demand for safer wand diffusers, Cosmo International Fragrances' advanced, plant-based, 100% biodegradable wands improve product performance, extend product life and ensure stable colouring, achieving the same fragrance intensity as ethanol-based products. Fiona Guas, Marketing Manager in the Technology Division of Cosmo International Fragrances, explains: "Our ScentBloom® technology, which uses a biodegradable liquid blend, is formulated to reduce or even eliminate warning pictograms. This technology meets strict safety standards while maintaining its efficacy. By integrating our ScentBloom® expertise with our innovative sticks, we have created ScentBloom® Duo, a unique and completely eco-friendly solution for stick fragrance diffusers. In addition, our technology is adaptable to all markets and complies with strict regulations, including Proposition 65 in the United States."
This all-green diffusion technology ensures a sustainable option for environmentally conscious consumers. "We are always looking to exceed expectations to offer innovative solutions that respond to an environmental responsibility towards a cleaner and safer future. ScentBloom® Duo represents a commitment to sustainability and respect for nature, prioritising people's well-being," says Marc Blaison, President of the company.