Croda Beauty was born with a special mission: to pioneer smart science to improve lives. They are committed to innovation to create ingredients that redefine beauty standards, setting trends and exceeding expectations around the world.
Croda Beauty, therefore, is a revolutionary transformation for Croda Personal Care. It is a new identity that better reflects all the procedures carried out in the cosmetics and personal care segment. As the company explains, ‘it is in line with the expectations of cosmetics and personal care customers around the world and, we hope, they will agree’.
Under the new name they have also developed a new website www.crodabeauty.com. The online space is designed to become a one-stop solution for everything related to Croda Beauty. The new website aims to attract and delight customers through fast, fluid and instinctive navigation that allows them to discover the full range of products offered by Croda Beauty.