Hydrafence™ is Provital's active ingredient that is capable of providing 120 hours of hydration. It is an innovative ingredient that not only deeply hydrates, but also strengthens the skin barrier, accelerates its recovery and leaves the skin feeling soft.
Provital has presented the results of new in vivo tests with a multi-technical panel and advanced Touchy Finger® technology and Hydrafence™ has proven its effectiveness in providing unparalleled skin protection.
Hydrafence™ provides 120 hours of hydration
Hydrafence™ was developed on the premise that caring for the planet also means caring for people. The ingredient contains glutinous rice flour, which is rich in amylopectin, so Hydrafence™ forms a protective ‘wall’ for the skin and defends it from environmental aggressors.
Sustainable solution, powerful impact
Provital has transformed this ancient concept into a modern active ingredient. Hydrafence™ harnesses the potential of rice, rich in amylopectin, to create a hydrating hydrocolloid matrix. This matrix is further enriched with Lithothamnion calcareum, a calcium-rich algae that regulates epidermal processes and offers antioxidant and anti-inflammatory benefits. The development of Hydrafence™ is aligned with the United Nations Sustainable Development Goals, particularly SDG 2 (Zero Hunger) and SDG 12 (Responsible Consumption and Production). By reusing by-products from rice grain refining, we contribute to the circular economy and comply with the OSPAR Convention's sustainability standards for seafood.
In vivo studies show Hydrafence™ improves skin softness
A new in vivo study of Hydrafence™ using Touchy Finger® technology developed by the Laboratory of Tribology and Dynamic Systems (LTDS) at the Ecole Centrale de Lyon, confirms more realistically the sensory benefits of the active. . This technology uses a sensor ring to measure the quality of touch through direct contact with the skin, Hydrafence™ significantly improved skin softness, using a mixed, multi-ethnic panel to ensure inclusivity and represent a wide range of skin types.
An active ingredient that fulfils with the promised
Hydrafence™ provides 120 hours of hydration, strengthens the skin barrier and protects against transepidermal water loss, all while providing a cooling and soothing sensation. With immediate, cumulative and long-lasting moisturising effects, Hydrafence™ is a powerful ally for skin protection and recovery. In addition to improving hydration, Hydrafence™ stimulates the production of natural ceramides, improves skin cohesion and repairs damage caused by external factors both internally and externally. It also provides soothing effects, and all of this is supported by the various in vitro, ex vivo and in vivo studies conducted in a mixed and now multi-ethnic panel.