Iberchem presents four new fragrances for the action "Todos los caminos llevan Aroma". This action has been promoted by the Spanish Ministry of Agriculture, Fisheries and Food, which wanted to highlight the olfactory uniqueness of the country's different nature trails, with the collaboration of Iberchem.
The campaign, devised by the Siberia agency, was presented on 19 June in the Lucernario of the Palacio de Fomento in Madrid, in the presence of the Minister Luis Planas and some of the main promoters of the Spanish Network of Nature Trails.
Iberchem's team of perfumers created for the occasion four fragrances associated with four of the main paths of the Network: Camino Natural de la Cordillera Cantábrica, Camino Natural de la Palma, Camí de Cavalls and Vía Verde del Aceite; which could be smelled during the event and were given as gifts in the form of home mists to the different authorities, promoters, influencers and media present.
"With these fragrances we wanted to convey the capacity of scent to generate identity and emotional connection with a territory or an experience, allowing us to return or move to them through a scent", said María Ángeles López, global project manager at Iberchem, during the event.
Luz Vaquero, Iberchem's Global Creative Director, adds: "The natural environment is our main source of raw materials. The scents we work with have their equivalence in nature and are our main source of inspiration. Developing these fragrances has allowed us to pay homage to the value we place on our Earth."