'Hair Beauty' is the new concept of holistic hair and scalp care presented by Impag Iberia, which you can discover at the next Cosmetorium in Barcelona.
The Impag group, with more than 100 years of experience in the distribution of raw materials for the Personal Care sector, presents its new concept to support you in the development of hair care products.
With this new concept, Impag wants to address the most influential trends in the Hair Care sector, such as the ‘Skinification’ of hair and scalp care, reimagining established skin care ingredients; Personalisation, adapting to the individual hair characteristics of each person; and ‘Peace of mind’, incorporating elements that provide a sensory experience.
Their formulation laboratory, where they develop cosmetic formulas with the ingredients in their portfolio, proposes a range of products within this ‘Hair Beauty’ concept to showcase new formats, claims and market examples from around the world.
With natural and differentiating formulas, they want to showcase their wide selection of active ingredients and functional raw materials for hair and scalp, offering solutions according to consumer needs and application areas to provide effective solutions.
You will find answers and many interesting formulas at the next edition of Cosmetorium, where you will be able to test their sensoriality at the texture bar on stand 250.